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Enhancing Ag Literacy: A Strategic Planning Process for Maximum Impact

This presentation outlines a strategic planning process for ensuring that investments in agricultural literacy efforts yield tangible results. Developed by the American Farm Bureau Foundation for Agriculture, the process begins with gathering input from leaders and stakeholders to identify priorities. We will review current efforts, analyzing their success in relation to established pillars of agricultural literacy. Finally, a strategic plan will be developed, focusing on activities to retain, modify, or replace, with a clear communication plan for all parties involved.

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Enhancing Ag Literacy: A Strategic Planning Process for Maximum Impact

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Presentation Transcript

  1. Ag Literacy Strategic Planning Process (Your organization) (Presenter) (Date)

  2. Central Question: How do we ensure our investment in ag literacy efforts yields results?

  3. Pillars of Ag Literacy Background Shaped by the needs of the ag industry Informed by academic research Developed and adopted by American Farm Bureau Foundation for Agriculture in 2012

  4. Begin With the End in Mind

  5. Our Process • Step 1 – Gather Input and Prioritize Efforts • Have Leaders/Key Stakeholders Complete Survey • Summarize and Analyze Results • Establish Priorities and Opportunities for Future Ag Literacy Efforts • Step 2 – Catalog and Review Current Efforts • List current ag literacy events and materials in worksheet and summarize relative success • Map each to Pillar, audience, and engagement method • Step 3 – Develop Strategic Plan for Future Ag Literacy Efforts • Determine which activities to keep, modify and/or replace • Develop schedule and plan • Communicate new strategic plan with others

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