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Strategic Enhancements for eCommerce: RFP Update Discussion, May 10, 2012

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The meeting on May 10, 2012, focused on key eCommerce needs and improvements for fiscal year 2012. We discussed three parallel tracks aimed at enhancing customer experience, implementing a paywall on the CLN, and exploring replacement options for our commerce solution. Specific goals include improving product deployment, subscription management, and integrating new vendors. A cost analysis of potential long-term vendors, Medius and Digital River, was also presented, highlighting their advantages and disadvantages. Next steps involve vendor selection, SOW creation, and deployment planning.

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Strategic Enhancements for eCommerce: RFP Update Discussion, May 10, 2012

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  1. Ecommerce RFP Update May 10, 2012 Jan, Reggie, Ashish, Arsen, Phuong & Vincent

  2. Agenda • Key eCommerce needs • FY12 Commerce improvements & Deliverables • CLN Paywall effort • Replacement effort (RFP) • When we met last … • Pricing • Recommendations • Next Steps

  3. Commerce Enhancements efforts – 3 parallel Tracks Track 2: Short Term Objective: Enable Paywall on CLN Goals: Secure CLN Content Enable lockdown of Content on CLN Provide customers access only to what they are entitled to. Encourage premium content purchase. Track 1: Short Term Objective: Make improvements in FY12 to enhance customer experience. Goals: Ease to Deploy Products to the Store Better Customer Buying experience Auto Renew & Subscription capabilities etc, etc, etc Track 3: Long Term Objective: Explore all options and replace our Commerce solution Goals: Explore other better commerce vendors & platforms Request for Proposal Choose a Vendor to take us to the future.

  4. Track #1: FY12 Commerce Improvements identified

  5. Timeline of FY12 Commerce enhancements & releases-To improve Customer Experience & meet CLN Paywall requirements Subscription & Auto Renewal Enhancement for Financial Reporting ISO Compliance LMS & Store Operational Improvements Ease of use to Manage Product lines Admin UI for SEOlite 05/2012 SEOLite. Ability to Tag Product Pages. CCNA Game Integration. Token redemption & Code Generation, Game UI CCNA Premium Bundle Fulfilment of Cisco Press Vouchers Fulfilment of Pearson Vue Vouchers LMS & Store Enhancements Ability to make external Announcements on Store. Auto Renewal on Instructor’s Kit 02/2012 11/11 10/11 Enhanced Users Review & Comment Management To Monitor & Moderate Users Comments Improved Rating Management New Delivery type for MLM(Windows/Mac) 09/11 FPR Feature -An improved environment to enable fast product launch

  6. Track #2 : CLN Paywall Track 1 Content Protection & Management Access control for content Learner content UI Administration and content management Track 2 Purchase & Fulfillment Experience Payment processing + collection Catalog + pricing mgmt Fulfillment access control Scheduled Q1 FY13 Learning & Purchase Tracking View order + subscription history Track 3 • Out of Scope • Learning Mgmt (Transcript / Learning history) – view learning history • Perks automation – automated provisioning of perks*

  7. Track #3 update… RFP & Vendor Search for Long Term Commerce Solution • In our last meeting, on xx/xx/12 • We decided on SaaS model options (Digital River and Medius) • The only open item was to obtain detailed cost breakdown.

  8. Initial Implementation Cost (Q4 FY12 – Q3 FY13) • Note: • Cost for Medius & Digital River provided by vendors • Cost for Other groups (MLM, LPMS, Survey, Ratings & review) based on best guess • Cost for incremental HRIT resources for running existing Store & LMS projects while building new Store & integrations

  9. On going Annual cost (Q4 FY13 onwards) • Note: • Medius software / license maintanence cost based on revenue, assumed $2.0M*2% + 40c • Digital River software / license maintanence cost based on revenue, assumed $2.0M*6.55% • Medius DRM cost calculation based on $20K / Qtr + $25K Locklizard fees • Digital River DRM cost based on 15%*Cost of Setup & Customization + $25K Locklizard fees • Medius hosting & support cost based on current rates ($16,000 / qtr + $12,500/qtr respectively) • Digital River customer support (email based) cost based on $3.25 / case * 210 cases / month * 12 months • Medius MOR fees based on $2.0M*4% • Digital River MOR fees based on $2.0M*3.45% • Medius free digital products fulfillment cost based on $1/coupon*30,000 /year • Digital River free digial products fulfillment cost based on $2/coupon*30,000 / year

  10. Overall Summary & Long Term Costs (Medius versus Digital) • Digital River • Pros: • Potential more stable than Medius • Vendor will continue to invest in the product • As of today, feature set is good • Cons: • Above DR implementation costs can increase by up to 50% • May not be as Flexible in functionality and feature enhancements, if not core to DR Roadmap. • Some Unknowns exists- Stability, User complaints, • Medius • Pros: • Cost is well known • Existing relationship – flexible on cost and timelines • Vendor is fully integrated • Cons: • Confidence on meeting feature requirements and resolving stability issues not 100% • Vendor does not proactively invest in the product

  11. Recommendation & Next Steps • Vendor chosen is xxxx • SOW / PO Creation • Detailed BRD Creation • Design & Analysis • Execute Commit • Development, Testing, Deployment & Rollout.

  12. FY 12/13 Infrastructure Priorities (Immediate Deliverables)- CLN Paywall / eCommerce RFP Mar Apr May Jun Jul Aug Sept QA Finalize Content Hosting Cost Content Migration Complete by 6/15 Go Live 08/06 FSD Complete UAT CLN Paywall Demos Grading Create High Level Plan Based on Option Chosen Phased Implementation Timeline : TBD Finalize Vendor Selection Initial RFP Analysis ~5/12 eCommerce RFP Presentation To L2’s Options, Price

  13. Store FY12 Accomplishments

  14. Store FY12 Accomplishments

  15. Legend ASP Application / Infrastructure eCommerce Feature eCommerce Services Cisco Application / Infrastructure LMS Feature LMS Services “To-Be” Architecture EMS Catalog synch eCommerce LMS Content CLL Evaluations Catalog Mgmt Shopping / Payment Site Mgmt Cisco 360 URL Launch Access/ Fulfillment Reporting Fulfillment Integration Entitlement Catalog synch CCO History / Progress Register/ Launch Mobile Marketing 3rd Party Order Mgmt Roster Mgmt Reporting Social OutStart Cert. Print Shopping Ratings / Reviews Promotions AICC Payment services VDS Cisco Pymt Track Resource Mgmt Global ization Personalize 3rd Party Global ization Auto-renew Auto-renew Survey Registration services Entitlement MLM CCNA Game Modevity SSO SSO Payment Integration DRM CCSI Rewards DMS Fulfillment Merchant of Record Customer Support CLL Site & Content Hosting Training & Documentation Cisco 360 Site hosting B2B Payment Processing CLN / AKAMAI Customer Support Custom Profile Profile synch 3rd Party Training & Documentation DB Import Order details LMS & eCommerce data Data warehouse

  16. Store Front & Management Enhancements

  17. eCommerce Integration Enhancements

  18. LMS Integration Enhancements

  19. Other Integration Enhancements

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