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Personal Marketing Branding Your Career

Personal Marketing Branding Your Career

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Personal Marketing Branding Your Career

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  1. Personal MarketingBranding Your Career Toby Boss ESU 6

  2. Essential Questions • What do you want your personal brand to say? • How can you consistently deliver your brand?

  3. Objectives • Discuss Differentiation • Discuss social media as a branding tool

  4. Wikipedia • Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. • the creation of an asset that pertains to a particular person or individual… leading to an indelible impression that is uniquely distinguishable.

  5. Example • Celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks). • What are some other celebrity brands?

  6. Product Differentiation • Firms seek to set their products apart from the rest so as to charge a different price. • Typically they use the following: • Packaging • Quality or functions • Service • Advertising • Branding sends a consistent message that is identifiable.

  7. Logos • What comes to mind when you see each of these brands?

  8. Personal Branding • Some examples

  9. Differentiation • So what sets you apart? • Skills • Education • Experience • Vision

  10. Social Media • What do you want your message to include? • Your digital tattoo – make sure your image is what you want to convey. • “Times Square” Analogy

  11. Social Media • How can you use these to convey your brand? • Twitter • Tweet retweeted 3 times will reach 100,000 people • Hashtags • Web 2.0 tools – blogs, Google • Everyone can publish • What will you say?

  12. Pinterest Board • Ideas on personal branding • http://pinterest.com/lynneherr1/personal-branding/

  13. Daily Infographic • How to Brand Yourself

  14. Reflection • What do you want your personal brand to say?