Personal MarketingBranding Your Career Toby Boss ESU 6
Essential Questions • What do you want your personal brand to say? • How can you consistently deliver your brand?
Objectives • Discuss Differentiation • Discuss social media as a branding tool
Wikipedia • Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. • the creation of an asset that pertains to a particular person or individual… leading to an indelible impression that is uniquely distinguishable.
Example • Celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks). • What are some other celebrity brands?
Product Differentiation • Firms seek to set their products apart from the rest so as to charge a different price. • Typically they use the following: • Packaging • Quality or functions • Service • Advertising • Branding sends a consistent message that is identifiable.
Logos • What comes to mind when you see each of these brands?
Personal Branding • Some examples
Differentiation • So what sets you apart? • Skills • Education • Experience • Vision
Social Media • What do you want your message to include? • Your digital tattoo – make sure your image is what you want to convey. • “Times Square” Analogy
Social Media • How can you use these to convey your brand? • Twitter • Tweet retweeted 3 times will reach 100,000 people • Hashtags • Web 2.0 tools – blogs, Google • Everyone can publish • What will you say?
Pinterest Board • Ideas on personal branding • http://pinterest.com/lynneherr1/personal-branding/
Daily Infographic • How to Brand Yourself
Reflection • What do you want your personal brand to say?