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Hazel team – Senior Management

Explore Hazel Team's bold new strategy targeting adolescents with innovative beauty products, enhanced marketing campaigns, and strengthened customer relationships. Dive into the company's vision for growth and market dominance.

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Hazel team – Senior Management

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Presentation Transcript

  1. Hazel team – Senior Management • Objectives: • Long-termvision • Focus on corebusiness • Geographicscope • Innovation – lookforthecompetitiveadvantage • Adolescent/ „Teenager“

  2. Table ofcontents • Introduction • SWOT • New Strategy • Expenditures • Marketing • Introductionofthenewproduct • Mission Statement • Q&A

  3. “SWOT” Analysis of 2011

  4. New Strategy • Focus on “teenagers” • 5 key sectors • Asian market unviable, closing market activity • New logo • New innovative product / less old products • Bonus for sales reps when exceeding quota • Electronic Data Interchange (EDI)

  5. Marketing • Make-up your friend in 500 stores • New advertising campaign • “Teen Vogue” • “Hazel - New Product” • & Investment R&D

  6. Vogue

  7. Introducing new product Kommt heute nacht hier rein. Unser neues Product sind „eyeshadows“ So was in der Art wird das sein, benutze viele begriffe die die schönheit, glanzusw beschreiben 

  8. Mission Statement • Beauty products of high quality • Adolescents using our products are beautiful • Strong R&D, continuously improved products • Relationship with costumer base, involvement of consumer for innovating products

  9. Q&A Contact • Dodds, RachelSenior Manager - MarketingEmail: senior.dodds@Hazel.comorofficenumber 105 • Berger, NickSenior Manager - StrategyEmail: senior.berger@Hazel.comorofficenumber 223

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