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carefully plan You've carefully thought out all the angles. You've done it a thousand times. It comes naturally to you. You know what you're doing— its what you've been trained to do. Nothing could possibly go wrong, right? Ministry Growth Through Email Best Practices Mike Atkinson
Think again. Ministry Growth Through Email Best Practices Mike Atkinson
It’s a single idea, one that I call 'customer experience' and can be described in any number of ways. Focus on the other person’s needs. Listen to customers. Be open to data that comes from the outside… Ministry Growth Through Email Best Practices Mike Atkinson
“It's a well known fact that you only have a few precious seconds (and pixels) to grab email recipients' attention and turn them into active readers. If you don't entice them right away, chances are you'll lose them.” - Lyris Ministry Growth Through Email Best Practices Mike Atkinson
The Internet is a selfish place. People don’t have time. They scan looking for something specific. They only care about what you can do for them. It’s about self-service and self-service is about simplicity and convenience. - Gerry McGovern Ministry Growth Through Email Best Practices Mike Atkinson
THE K I S S Principle EEP T IMPLE UNSHINE Ministry Growth Through Email Best Practices Mike Atkinson
"A picture is wortha thousand words." "You can tell a bookby its cover." "You only have one chance to make a good first impression." Ministry Growth Through Email Best Practices Mike Atkinson
the basics Ministry Growth Through Email Best Practices Mike Atkinson
Types of organizational email: Newsletter Marketing Transactional Research Press releases Announcements Ministry Growth Through Email Best Practices Mike Atkinson
Types of permission: Opt-out Single Opt-in Confirmed Single Opt-in Double Opt-in Ministry Growth Through Email Best Practices Mike Atkinson
CAN-SPAM: Controlling the Assault of Non-SolicitedPornography And Marketing Act of 2003 CAN Spam You CAN Spam Know the rules Ministry Growth Through Email Best Practices Mike Atkinson
sending Ministry Growth Through Email Best Practices Mike Atkinson
We send it or… Email Service Provider (ESP) Best day/time? Frequency Ministry Growth Through Email Best Practices Mike Atkinson
deliverability Ministry Growth Through Email Best Practices Mike Atkinson
All about reputation! Keep your lists clean Separate actives & inactives Work with your ESP Set up test email accounts Add to Approved Senders text Ministry Growth Through Email Best Practices Mike Atkinson
from: Ministry Growth Through Email Best Practices Mike Atkinson
Org Name Mix it up for different purposes Ministry Growth Through Email Best Practices Mike Atkinson
subject: Ministry Growth Through Email Best Practices Mike Atkinson
Direct, relevant, timely and impactful Ministry Growth Through Email Best Practices Mike Atkinson
