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International Conference on Road Traffic Safety 21-22 May 2014. Skopje, MACEDONIA.

International Conference on Road Traffic Safety 21-22 May 2014. Skopje, MACEDONIA. Young people campaign against Driving Under Influence: Study case of the “Tunisian Night Without Accident”. Hajer BAROUNI Head of the Tunisian Young Drivers Forum .

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International Conference on Road Traffic Safety 21-22 May 2014. Skopje, MACEDONIA.

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  1. International Conference on Road TrafficSafety 21-22 May 2014. Skopje, MACEDONIA. Young people campaign against Driving Under Influence: Study case of the “Tunisian Night Without Accident” Hajer BAROUNI Head of the Tunisian Young Drivers Forum. Tunisian Association of Road Prevention ATPR Coordinator of PRI Young Specialcommittee

  2. UNITED NATIONS GENERAL ASSEMBLY, 2nd March 2010: “Proclaims the period 2011-2020 as the Decade of Action for Road Safety, with a goal to stabilize and then reduce the forecast level of road traffic fatalities around the world”

  3. Changing Direction: Potential of a Decade of Action for Road Safety Best case scenario, assuming policy era investment Guria, J. for CGRS, 2009

  4. Specific objectives of the Decade Reduction of road fatalities by 2020. • Strengthen global architecture. • Increase funding. • Increase human capacity. • Increase national and local prevention efforts using successful experiences from others. • Improve the quality of data at national, regional and global levels. • Monitor progress at the national, regional and global levels.

  5. - non monthly - DECADE GLOBAL PLAN Five pillars for a Safe Systems approach Road Safety Management Safer Roads & Mobility Safer Vehicles Safer User behaviour Post-crash response www.who.int/roadsafety/decade_of_action/

  6. How to Influence Behaviour Change? www.who.int/roadsafety

  7. Key Behavioural Risk Factors • In the “Safer User behavior” Pillar of the Decade of Action we need road users to recognise the key ‘risk factors’ of: • Non use of helmets • Non use of seat belts • Drink and Driving • Excessive and inappropriate speed • This requires changing behaviour through a combination of education, awareness and enforcement campaigns. • Effective campaigns should be based on a good understanding of the complexities of human behaviour using the disciplines of social psychology, and behavioural economics.

  8. Social Psychological Model • of Human Behaviour • Three layer model to explain human behaviour. • Personal ‘micro’ factors - that are intrinsic to the • individual such as their level of knowledge or • their belief in their ability to change their • behaviour and habits; • Social ‘meso’ factors - which are concerned with how individuals relate to each • other and the influence of other people on their behaviour; • Environment ‘macro’ factors - that include both local factors such as the area an • individual lives and wider factors such as the economic and technological • development of the society as a whole over which individuals have little control. • Source: Communications & Behaviour Change - Report by the UK Central Office of Information Wider Environment Local Environment Social Personal

  9. Promoting Behaviour ChangeFive Step Process

  10. Four Es for Behaviour Change • Remove barriers • Give information • Provide facilities and alternatives • Educate/train/provide skills Enable Encourage Behavior Change Engage • Recognition/social pressure • League tables • Penalties and enforcement • Incentive schemes • Community action and co-production • Champions/opinion formers • Media campaigns • Mobilize networks Exemplify • Leading by example • Demonstration projects • Promote results

  11. THE NIGHT WITHOUT ACCIDENTS NWA -TUNISIA-

  12. Historicaloverview of the event Night Without Accident was first launched in Belgium in 1995. Since 2003, the action was extended to other European countries with support from the European Commission. In 2009, 600 volunteers were present in 200 clubs located in 25 countries : Austria, Belgium, Bulgaria , Cyprus, Czech Republic, Denmark, Estonia, Finland, France , Germany, Greece , Hungary, Ireland , Italy, Latvia , Lithuania, Luxembourg , Malta, Netherlands , Poland, Portugal , Romania, Slovenia , Slovakia and Spain . In 2012, this European event took place in the 27 Member States as well as in Tunisia .

  13. www.europeannightwithoutaccident.eu

  14. It was the first time that this European initiative of a regional simultaneous event on sensitizing against drink driving is imported in Africa and in an Arab country.

  15. THE NIGHT WITHOUT ACCIDENTS NWA –TUNISIA-

  16. Collaboration with the National Observatory of Road Safety. This public establishment helped in giving breathalyzers for the action.

  17. SUM UP OF THE EVENT • 30 volunteers among the Young drivers forum of ATPR on the field; • 400 youngsters targeted in a 3 in 1Center of Clubbing (3spaces with a commun entrance) at La Marsa , in the North Suburbs of the capital Tunis; • 100 Sloumadesignated drivers achieved, 52 alcohol tested at the end : 100% safe.

  18. Volunteers During the evening the volunteers were mostly dressed with black T-Shirts and retro reflective vests branded Tunisian Association of Road Safety making volunteers to look as TEAM. Volunteers were selected among the Young Drivers Forum of ATPR according to their motivation and availability to participate to the event, their character and how pleasant they were to the public.

  19. Volunteers

  20. Volunteers

  21. Volunteers

  22. Volunteers

  23. The animation of the event • 5 volunteersappointed to each stand x 4 stands = 20 youngvolunteers • 10 volunteers in mobilityaround, to interactwith the public of youngsters, sensitizingespecially about the risks of drunkdrinkingwiththe "disc simulator" whichis an ATPR toolgiving the time youneed to come back under 0,5g/L of alcohol on the blooddepending on the sex, the weight and the number of beertaken.

  24. The animation of the event

  25. The animation of the event • POSTERS Volunteers have also placed in many walls of the club the NWA event poster

  26. The animation of the stands • POSTERS Volunteers have also placed in many walls the posters of the Common European Campaign of the EYFRS “you play with fire” in three languages (Arabic, French and English)

  27. At the common Entrance: “Slouma the Designated Driver” The one who drives is the one whodoes not drink, each group of young entrants in the Club center appoints a personwhoresponsiblychoose not to drink to drive safelyhisfriendslater . SloumaisourTunisianSam or Bob; Sloumais a pun on the arabic first names Selim (man) and Selima (woman) whichmeanSafe.

  28. At the common Entrance: “Slouma the Designated Driver” Sloumais the tunisiandesignated driver ; He will wear a bracelet and alreadywinsomegifts. At the end, the person has to confirmhersobrietythrough an Alcohol Test. He canparticipate to a draw of lottery and beamong the big winners of luxurious gifts offered by our sponsors.

  29. At the common Entrance: “Slouma the Designated Driver”

  30. At the common Entrance: “Slouma the Designated Driver”

  31. At the common Entrance: “Slouma the Designated Driver”

  32. At the common Entrance: “Slouma the Designated Driver” If youngsters accept to be the designated driver they directly have some gifts from our sponsors Bridgestone and Too Fast (pneumatic and services) like a bracelet, a key chain, and a voucher. 100 bracelets were distributed during the evening and 52 youngsters came back to do the breathalyzer tests. At the end of the night, if their breathalyzer gives a negative result, they were safe, and they can participate to a draw of lottery to win the big prices given by our sponsors: a mug branded Bridgestone- Trophies - 3 Formula 1 Caps and the first price was a luxurious Festina Watch!

  33. At the common Entrance: “Slouma the Designated Driver”

  34. At the common Entrance: “Slouma the Designated Driver”

  35. The results 100% were safe at the end of the night (46% women / 54% of men)

  36. The winners of the bigprices

  37. ADDITIONAL ACTIONS: TNWA Innovation In fact we designed the Event as many Stands of sensitization upstream and downstream the heart of the Action which is “Slouma the Designated Driver” to promote the adoption of this behaviour and then to emphasize it.

  38. At the Entrance hall: The Stand called “The corridor of Death” Funny Action withthe toolGoogles FATALVISION whichreflect the impact on consumption for 4 beers. Volunteers have to convince people to try the googles and move in the hallwaywithouthittinganything! It’s the first step in the sensitizationprocess about DrunkDriving. It must prepare the field to the Stand comingafter « Slouma the designated Driver ». In generalyoungsters are more receiptiveafter the experience of the googles!

  39. At the Entrance hall: The Stand called “The corridor of Death”

  40. At the Entrance hall: a Stand called “The corridor of Death”

  41. At the Entrance hall: The Stand called “The corridor of Death”

  42. Atthe Plug Rock Bar Terrace: the Stand “The Smart Driver” Funny Action withthe toolDistract - a - Match . set of awarenesson the dangers of distractions (phone - music) whiledriving in terms of reducingability to concentrate.

  43. Atthe Plug Rock Bar Terrace: the Stand “The Smart Driver”

  44. Inside the Plug Rock Bar : the Stand “ The Zen Driver” Throughout the evening, a young and volunteerphysiotherapistwilloffer to the public herrelaxing services. To massage the neck for 5 minutes mayremindyoung people throughinhabitual actions the dangers of drivingwhiletired , lack of sleep....

  45. Inside the Plug Rock Bar : the Stand “ The Zen Driver”

  46. Inside the Plug Rock Bar : the Stand “ The Zen Driver”

  47. Huge Media coverage National and regional Radio interviews, internet publications, TV interviews, press articles. This press coverage is useful for the NGO because it gives more credibility, more notoriety, it is then easier to get volunteers and funds to achieve the aim of the organization.

  48. Media coverage • PRESS Press release went out at the week of the event. • Video Interviews from youngsters who participated to the event • RADIO Interviews took place related to the event: Interview in RTCI Tunis Radio International Channel (18/10 from 6 to 7.30 PM) Interview in Oxygen FM (19/10) Interview in Mosaique FM (20/10 News of 6.00 PM) Interview in RTCI (Tunis Radio International Channel) on live at 7.00 PM Interview in Radio Monastir ( 21/10 News of 12.00)

  49. Media coverage • SOCIAL MEDIA A facebook banner was created about this project and many persons uploaded the banner as cover photo on their facebookprofil. Teasing on Facebook. All the photos of the Action were put on an Album on the Facebook Group • POSTERS Posters sized 4x1 m printed and hung in several big places in the center town of Tunis, outside and inside the clubs.

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