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Social Media Overview

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  1. Terri Harings, Web Coach terriharings@yahoo.com terriharings@gmail.com @terriharings Social Media Overview

  2. Social Networking defined The practice of expanding the number of one's business and/or social contacts by making connections through individuals Only 20% of all open jobs are advertised

  3. How much are we using it? http://www.youtube.com/watch?v=iReY3W9ZkLU&feature=related

  4. Reconnect with alumni, colleagues, and friends • Leverage relationships to access hidden job market • Employers use LinkedIn to find potential employees • Research companies/Groups-connect with those like you • Help professionals overcome fear of connecting with others • LEARN! What can Social Media do for me?

  5. Accounts for 86% of US online video watching Hulu, the #2 site, accounts for 7% Usage: More than 13 million hours of video were uploaded during 2010 48 hours of video are uploaded every minute Nearly 8 years of content uploaded every day Over 3 billion videos are viewed a day YouTube~ General Statistics

  6. How to ….

  7. Pinterest • 3rd Most Popular • 80% female • 10.4 million users • Avg.(Jan ‘12) – 1 ½ hr • College, software dev. • 63% male • 170 million users (400 by end of 2012) • Avg. (Jan ‘12) – 3.3 min Top 2 NEWEST Competing SM

  8. Pinterest Newest Social Media

  9. Example Boards

  10. Pinterest Boards

  11. Americans spend 2 hours, 12 minutes per day on Twitter • 62.14% of Twitter users are in the US • 66.93% of iPhone users who utilize Twitter are in the US • One major use: Following Others! (HootSuite)- PLN, #edchat, #4thchat • Teen hotspot • Business marketing, professionals- CONCISE! Twitter~General Statistics

  12. Twitter If not for job hunting, then #PLN- Personal Learning Network

  13. # Hashtag Hashtags are essentially a simple way to catalog and connect tweets about a specific topic.

  14. RT, MT, @, trending, ow.ly, bitly, favorite Terms, terms and more terms

  15. Example Tweet- FEATURES

  16. www.bit.ly.com

  17. Can generate QR codes to add to SM

  18. http://edudemic.com/2012/04/how-to-use-twitter-for-teaching-and-learning/http://edudemic.com/2012/04/how-to-use-twitter-for-teaching-and-learning/ http://bit.ly/Twitterhelp • Key Questions : • - Why should a teacher or administrator, job seeker use Twitter? • How do I set up an account? • - What questions should I always ask myself when I follow someone? • - How do I find good people to follow? Fellow teachers? People interested in what I like? • - What’s privacy like on Twitter? • - What should my profile photo be? • - What are the drawbacks of Twitter?

  19. My personal Twitter@terriharings

  20. #Twitter #questions? @terriharings

  21. 800 Million active Facebook users -70% dailyThe top visited website, accounting for over 8% of all online visits 46% of US small businesses utilize social media in their marketing mix Served a Trillion Page views in June 2011 alone (Google) Facebook~ General Statistics

  22. facebook

  23. Great way to keep in touch with friends and family • Easy way to share online materials with others • Very simple to set-up • Games, interests What are the advantages of facebook?

  24. Easily viewable by employers • 83% check facebook and other online sources before hiring • 70% have passed up on an applicant because of what they have found • Your friends are your worst enemy • Not intended for professional networking • Ads and tracking system Disadvantages of Facebook

  25. How to Protect Yourself

  26. Change Your Privacy Settings

  27. Changing to “Friends Only”

  28. Blocking Your Friends List cont.

  29. Your name • Your profile picture • Only your friends will see • Comments • Photos • Videos • Likes Then what will employers see?

  30. Superior – Douglas County Job Center is on Facebook!

  31. School District of Superior

  32. Information or updates on ANYTHING – Ex: job postings • Clubs/Groups – Event information- Ex:Graduation, BBQ, etc.. • Job Fairs, Job seeking tips and tricks • Links to great websites • And much more... Why join afacebook page?

  33. Questions about facebook

  34. Founded in 2003Connects the world's professionals More than 120 million members worldwide, including executives from every Fortune 500 companyWorld's largest professional network on the Internet LinkedIn~ General Stats Job Seekers can now apply for jobs through LinkedIn

  35. The World’s largest professional network • Links you to your trusted contacts, called “Connections” • Assists you in exchanging knowledge and opportunities with a broader professional network • Job search engine, groups, shared interests/hobbies What is LinkedIn?

  36. Quick Look at a Linkedin Profile

  37. A page that shows your information to: • Friends • Professional Acquaintances • Prospective Employers • Very similar to a Facebook, but more like a resume • Can be customized to only show the information you want What is a Profile?

  38. View Profile My Profile

  39. Making Connections

  40. How Do I Make Connections?

  41. *Colleagues Through Classmates * Classmates

  42. Search People You May Know

  43. Finding Employers, Companies, Businesses

  44. APAC Customer Service Enter in a Company Name

  45. Company Overview Tab

  46. Narrow Your Search 54115

  47. LinkedIn Groups

  48. People who have common goals, ideas, or professions • ex: finding work or a PEO group in the Green Bay area • Exchange information and ideas online and in person • Groups are key to effective networking on LinkedIn What is a “Group”?

  49. Click “Join Group”