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Method's WFM Exclusive Line Extension Method Grocery $2.85 $4.79 40.50% Exclusive Program

Introducing Method's exclusive line extension for Whole Foods Market. Our multi-surface cleaner and dish soap in a unique Ginger Yuzu scent. Made with natural colors and biodegradable ingredients in bottles produced from 100% recycled plastic. Launching in January 2013, this product offers a suggested retail price of $4.79, with a generous gross margin of 40.50%. Enjoy promotional support with a 20% allowance quarterly and 75 demos per quarter. Be part of our 90-day WFM exclusive period, expanding to the Natural Channel for one year before all channels. Discover the quality of Method's sustainable and effective products.

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Method's WFM Exclusive Line Extension Method Grocery $2.85 $4.79 40.50% Exclusive Program

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  1. (Template) Insert Title • Product Type (Grocery, Dairy, Frozen, Bulk) • Maximum Unit Cost to WFM (maximum delivered unit cost from distributor + 8% Markup) • Suggested Retail Price • Gross Margin % • Promotional Support Program (Total allowance in form of % and frequency of support) • Demo Support Program (# of Stores / Frequency) • Exclusivity (None, 60, 90, Control Label) • Channel Strategy of Item (Conventional, Natural, Big Box Formats) • Manufacturer Launch Date (Month/Year) Insert Picture(s)/Charts here 500K Limit • Selling Points of the products • Unique call-outs of the product • Key Facts of interest about your company • Sustainability / Efficacy/ Packaging / Facts • Other attributes Scannable Bar Code Vendor Contact Information (Manufacturer Company, Name, Email, Phone)

  2. Method’s WFM Exclusive Line Extension • Grocery • $2.62 (Cost to Distributor = (FOB: $2.22 + Freight: $0.40 Freight) • $2.85 (Cost +8%) • $4.79 (SRP) • 40.50% GM • 20% Allowance / Quarterly • 75 Demo’s / Quarterly (300 Demo’s Total) • 90 Day Exclusive • 90 Day Exclusive to WFM, followed by one year in Natural Channel, and then open to all channels. • January 2013 Example only ! Do not use this slide ! • Multi Surface Cleaner and Dish Soap • Exclusive Ginger Yuzu Scent • Natural Colors – No Synthetic Dyes • Biodegradable • Bottles produced from 100% recycled plastic Method : John Doe : john.doe@email.com : 555.555.555

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