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Global Supply Chain Management “Restocking and Expansion Strategies”

Global Supply Chain Management “Restocking and Expansion Strategies”. Team Name: SASE 3 1 st Round Room: RAWLS 3091 Minghao Li Anqi Shang Sui Zhang Boon Keat Khoo. Sui Zhang. Challenges for Geddy’s (Sui Zhang). Stiffer competition from both domestic and international counterparts

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Global Supply Chain Management “Restocking and Expansion Strategies”

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  1. Global Supply Chain Management“Restocking and Expansion Strategies” Team Name: SASE 31st Round Room: RAWLS 3091Minghao LiAnqi ShangSui Zhang Boon KeatKhoo

  2. Sui Zhang Challenges for Geddy’s(Sui Zhang) • Stiffer competition from both domestic and international counterparts • Increasing share of organized players

  3. Sui Zhang Challenges for Geddy’s(Sui Zhang) • Seasonal nature of ice cream product • Underdeveloped Cold Chain in India • Fluctuating demand for different flavors and limited stocking space

  4. Sui Zhang Stocking Policies of Geddy’s(Sui Zhang) • Target Service Level (Wk1-13; Wk 44-55) • Scaled Stocking Level (Wk14-20) • Common Level (Wk21-28) • Target Level for Top 3 Margin (Wk29-25) • Target Level for Top 2 Margin (Wk36-43)

  5. Stocking Policies of Geddy’s(Sui Zhang) Sui Zhang • Target Service Level Policy is implemented for the longest time (25 wks) • Target for Top Margin Policy is the second (15wks)

  6. Profitability of stocking policies (Sui Zhang) Sui Zhang • Common Service Level Policy generates the highest profit (108,800 Rupee) • Target Service Level Policy generates the lowest profit (78,400 Rupee)

  7. De-seasonalizedProfitability (Sui Zhang) Sui Zhang • Target Service Level Policy generates the highest profit (98,300 Rupee) • Target Top Margin Policy generates the lowest profit (63,500 Rupee)

  8. Sui Zhang Inefficient stocking policy (Sui Zhang)

  9. Sui Zhang Mismatch of Margin vs. Demand (Sui Zhang)

  10. Sui Zhang Forecasting (MinghaoLi) Y = -0.0549X2+ 2.9326X + 51.982 R² = 0.7842

  11. Sui Zhang • Short-term Strategy (MinghaoLi)

  12. Sui Zhang • Short-term Strategy (MinghaoLi)

  13. Sui Zhang • Long-term Strategic Expansion (Minghao Li) • Viability • Sufficient manufacturing capacity • High demand on GoGeddy’s ice-cream • Expansion Strategy • Transform business model • Locate new stores near manufacturing centers

  14. Sui Zhang • Long-term Strategic Expansion (Minghao Li) • Benefit • Ensure stable material supply • Bargaining power with bulk order • Lower supply chain cost • Better raw material quality • Potential growth in new market

  15. Thank you very much!

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