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Art. Stories. Interaction. _360° Engagement. Storytelling.

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12 diapositives · 297 Views · Sep 13, 2014

Art. Stories. Interaction. _360° Engagement. Storytelling. Users. Experience. Engagement. Match. Match-making in Action. Conceptualize. Concretize. Understand. Realize. The method for going from challenge to solution. Users. Experience. Engagement. Match. Match-making in Action.

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Art. Stories. Interaction. _360° Engagement. Storytelling.
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  1. Art. Stories. Interaction._360° Engagement. Storytelling.

  2. Users. Experience. Engagement. Match. Match-making in Action Conceptualize Concretize Understand Realize The method for going from challenge to solution. .

  3. Users. Experience. Engagement. Match. Match-making in Action FORE-PLAY PLAY Understand Conceptualize Concretize Realize

  4. Users. Experience. Engagement. Match. Match-making in Action Common need, target group, market, idea etc. A framework where knowledge, potential and possible shared challenges and questions are defined across buyers and suppliers.  The aim is to take a focused, structured and creative approach to form joint projects.

  5. 5 steps towards love and match Match-making in Action These 5 steps serve to qualify as a basis for a possible match. The first two steps should be uncovered before the others, as these will help to characterize the basis for even considering a match. The following three steps can be processed in the order that makes most sense for the project. The first two steps will be addressed by a match-making session and the rest is going to be a guide that is available to all collaborators.

  6. 5 steps towards love and match Match-making in Action • We want to engage a target group of consumers with a common interest in art • Gamification and storytelling can be new ways to communicate the story of art and to improve user engagement • We want to create links between online/digital and off-line/onsite experiences in relation to the art museums

  7. 5 steps towards love and match Match-making in Action • How do we incorporate 360 degree storytelling and offline/online user engagement in the experience of art?

  8. 5 steps towards love and match Match-making in Action Art museums • MMEx identifies: • Museums with interest in 360 degree communication, storytelling and engagement • Purpose: to create engaging and instructive digital experiences, which will make our culture heritage present and relevant for the users of the museums and new target groups. • Further to develop transmedia concepts, strategies and proff-of-concept projects. Content Creators • Shareplay identifices: • Content creators within different sectors that are part of the Shareplay Network • Purpose: to gain knowledge about the art museums and rethink the experiences of art at museums. Further to develop transmedia concepts, strategies and proff-of-concept projects. • The Shareplay fond can be to some extend support activities

  9. 5 steps towards love and match Match-making in Action Art Museums • Activate and engage target groups through experiences linked to art • Design and develop a 360 degree approach including stories, games and engagement of customers – offline and online • Develop the art museums through experience and entertainment Content producers • Cross sectoral innovation in relation to development of concepts and strategies together with potential customers • Development and innovation with specific and meaningful cases • Support for development and collaboration/co-creation around innovation

  10. 5 steps towards love and match Match-making in Action Project goals • Develop 5 concepts with elements to support: • 360 degree communication • Before and after experiences in relation to a visit at a museum – offline/online • Storytelling in art • Gamification in art • Co-creation between 3 art museums and 6 content creators Success parameters • 1 continued collaboration between art museums and content creators

  11. Users. Experience. Engagement. Match. Match-making in Action 5 areas to be innovative, when it comes to the development op new experiences. ATTRACTION: Why, regarding what and how can we achieve the attention we want with the target group? ENTRANCE: Why, regarding what and how does the target group enter? ENGAGEMENT: Why, regarding what and how do the target group interact? EXIT: Why, regarding what and how does the target end their interaction? EXTENSION: Why, regarding what and how does the target group experience a prolonging of the interaction? ATTRACTION ENTRANCE ENGAGEMENT EXIT EXTENSION