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Example: Tone = somber I chose this word because…

Use your “tone words list” to find a tone that describes each image and explain each tone word choice…. Example: Tone = somber I chose this word because…. Let’s look at two car commercials ~ watch for specific diction and determine the tone…. Lexus “The Pursuit of Perfection”

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Example: Tone = somber I chose this word because…

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  1. Use your “tone words list” to find a tone that describes each image and explain each tone word choice… Example: Tone = somber I chose this word because…

  2. Let’s look at two car commercials ~ watch for specific diction and determine the tone… • Lexus “The Pursuit of Perfection” • http://www.youtube.com/watch?v=T8etyZkfvs0 Consider – what is the tone of the words, “control,” “performance,” and “perfection”? What is the attitude of the people in the commercial?

  3. Now try this one… • Chevy Truck “The Most Dependable Truck on the Road” • http://www.youtube.com/watch?v=qriNbVCIsow Consider – what words spoken by men in the commercial stand out to you? What is the attitude of the people in the commercial?

  4. Where TONE and CHARACTERIZATION MEET…. What does tone and diction reveal about Lexus owners? What does tone and diction reveal about Chevy Truck owners?

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