1. More Usability Testing – Better User Experience New Trends – Remaining Challenges Silvia Zimmermann UPA International

2. Summary „What is Usability?““What is User Experience?” “What is Usability Testing?”

3. „Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.”

4. „User Experience (UX) is about a person’s perception and responses resulting from the use of a product, system or service.” Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur before, during and after the use.

5. Usability Testing

6. „Usability testing is a mandatory step in each and every engineering and development process.” Zimmermann

7. Importance In Operation State Planned Trends: Importance and degree of Realization

8. 7 out of 100 good reasons for Usability Testing • Better Usability – Better User Experience • Increased Satisfaction, Better Reputation • Cost Efficiency • Time Efficiency • Better Risk Control • Better Accessibility • Avoid Design by Management

9. An Example

10. User Centered Design & Software-Development Life-Cycle Picture: http://konigi.com Picture: http://evaluatingdesign.com Pictures: Wikipeda

11. New Trends - Remaining Challenges • Paradigm Shift • Technology • Context-Aware Computing • Need for Innovation • User Experience Methods

12. Paradigm Shift User Source: Ethan Zuckerman

13. FacebookStatistics • People on Facebook • More than 500 million active users • 50% of our active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook

14. FacebookStatistics (Contd.) • Mobile • There are more than 250 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

15. Facebook Statistics (Contd.) • Platform • Developers from more than 190 countries build with Facebook Platform • People on Facebook install 20 million applications every day • Every month, more than 250 million people engage with Facebook on external websites • Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day • More than 2.5 million websites have integrated with Facebook

16. Number of FB users per country

19. Technology

20. Context-Aware Computing Picture Source: Google: „AugmentedReality“

21. Needfor Innovation Source: GapGemini Trend Report 2011

22. Innovation – FluidExperiencen Source: Fjord

23. Technology – Smart Objects Smart meters send readingsto your energy supplier automatically and caninclude energy monitoring. Smart pill caps. A wireless signal alerts base station ifdose is missed, alerting a nurse.

24. “There will be a huge demand for well educated User Experience.” Zimmermann

25. User Experience methods Usability Test User Test Expert Reviews Personas Task Mapping Requirements Engineering Usability SprintsEye tracking RUP Cognitive Walkthrough Mental Model Mapping Heuristic Evaluation Experience Planning Experience Mapping Card Sorting

26. User Experience methods (contd.) Image source: vandemaker.nl Image source: tobii.com Image source: tobii.com

27. And where is the user in all this?

28. About the UPA

29. Conclusion • Usability and User Experience are important and will be even more important in the future. • Future trends project an even larger demand for User Experience activities as well as for well educated User Experience People. • YOU can be a part of this exciting movement.

30. Summary „Thank you very much!“ Questions?

31. Summary Follow up questions: Silvia Zimmermann, PresidentUPA International silvia.zimmermann@usability.ch Facebook: Silvia Zimmermann Xing: Silvia Zimmermann Twitter: Szimmermann