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Interest Groups/Media

This course explores the critical role media plays in shaping political events within the United States government. Students will analyze the influence of informal institutions on policy and engage with concepts like the Minimal Effects Model. The curriculum emphasizes the dynamics of media coverage—including horse race reporting, agenda-setting, and the challenges faced by traditional media—while encouraging students to critically assess the sources and types of political information available. Students will gain tools for understanding media's profit-driven motives and implications for political discourse.

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Interest Groups/Media

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  1. Interest Groups/Media 4/26/2012

  2. Clearly Communicated Learning Objectives in Written Form • Upon completion of this course, students will be able to: • discuss and critically analyze political events in the United States government • students will be able to identify and explain the role of  informal institutions and their effect on policy. 

  3. Office Hours and Readings • Pages 130-151 • Office Hours • None Today • Monday 10-2

  4. The Media and Politics

  5. The Role of the Media • It is profit driven • Reporting the news • Setting the Agenda

  6. Gatekeepers • Key people who control what we watch • Help to shape political priorities • Driven by profit

  7. What gatekeepers use • The authority of the source • The Amount of Controversy • The importance

  8. Providing us with political information

  9. Where we get Political Information

  10. The Type of Media Matters • Television is the most important • The internet is the fastest, but has the most bias

  11. We Would Rather Watch Mistakes • Bad Sushi • People Falling • A great collection • Rick Perry

  12. Newspapers and Magazines • Newspapers • Provide more information and Detail • Very few cities have multiple papers anymore • Magazines- vary in content and quality

  13. The Decline of Old media

  14. Does the media really matter The Minimal Effects Model

  15. The Minimal Effects Model • The Fall Campaign is not that important • Most people have made up their mind

  16. Spurious/Minimal effects model • We do not seek out political information • We have selective/exposure perception • We rarely make major changes

  17. Who is influenced the most • Those with the least political attention • Those without stable party identification • Elections can swing if it is close

  18. How the Media Makes things exciting Horse Race Coverage

  19. Horse Race Coverage • What is it? • What does it contain • Why?

  20. The Latest Polls

  21. The Electoral College Map

  22. The keys to horse race coverage • Polling • Perception • No issues

  23. Component I: Categorizer • Sorts the candidates into winners and losers • Creates an Image for the candidate

  24. Component II: Expectation Setter • Puts odds on the candidates • You want to be at the top… duh • But it isn't as good as you might think

  25. Component III: Mentioner • You want the media to notice you • Not all press is good press • Mentions mean money and votes

  26. Component IV:Winnowing • The Press Winnows (narrows) down the candidates • Attention is on Iowa and NH • Frontloading is the results

  27. Type of Coverage in 2008 Primary

  28. Horse Race Dominates 2008 General

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