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Activity Tourism in the Brecon Beacons

Activity Tourism in the Brecon Beacons

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Activity Tourism in the Brecon Beacons

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  1. Activity Tourism in the Brecon Beacons Richard Tyler Sustainable Tourism Manager

  2. Tourism in the Brecon Beacons • £206 million pa • 4500 FTE jobs • 21% of employment • Vital part of local economy & local community • Activity Tourism key element of the offer • Imperative for NPA to engage

  3. Partnership Working • As a tourism destination, the Brecon Beacons cover: • 2 countries • 3 Welsh regions • 10 local authorities • All Tourism Development work is based on partnership

  4. Partnership Building • Sustainable Tourism Partnership • 27 members • 3 subgroups • Sustainable Tourism Strategy 2012 developed by Partnership

  5. COLLABOR8 • Interreg IVB NWE - €1.1 million • Developing Tourism Business Clusters based on Sustainability, Sense of Place & Quality • South Wales Outdoor Activity Providers Group: key component

  6. Gorge Walking Code of Conduct

  7. Conclusions • Sustainable Development is critical to Wales’ future • Environment, Community & Economy all matter • A strong group to represent the activity sector is vital to achieving these aims