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Enrollment Management Strategy for St. Cyril of Alexandria School

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clarke
13 diapositives · 265 Views · Aug 06, 2014

St. Cyril of Alexandria School, founded in 1952 and located at the corner of Pima and Swan, aims to enhance its enrollment and retention through targeted management strategies. With a current enrollment of 324 students from 230 families, we strive to attract a diverse demographic and build community connections. Our state-of-the-art facilities and after-school programs cater to working parents while embodying our mission to prepare students for a lifetime of faith and service. We seek innovative ideas to boost market awareness and fill seats, especially in Kindergarten and primary grades.

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  1. BRIEFING Eller School of Management *confidential

  2. Introduction St. Cyril Enrollment Management Team • Rachel Unger, Webmaster, TIS (rachelu@stcyril.com) • Debby Kennedy, Registrar (debbyk@stcyril.com) • Ann Zeches, Principal (annz@stcyril.com) • Debbie Unger, Tuition Advisor(debbieu@stcyril.com) Eller Briefing | January 30, 2014

  3. Background • Founded in 1952 • Paulists ran the school for 32 years • Carmelites began in 2006 • 2017 we will celebrate our 65 year anniversary • Located at corner of Pima and Swan\ • Transportation to/from school provided by parent/car pool • We offer K-8 grade • Capacity = 400 students • Community and family based • Not your typical Catholic school • Whole child Eller Briefing | January 30, 2014

  4. Background (continued) • We provide an after school program to accommodate working parents • Classrooms are equipped with state of the art technology • iPads, laptops, Chromebooks, SmartBoard • thin clients in DRC • We are accredited by Western catholic Educational Association (WCEA) Eller Briefing | January 30, 2014

  5. Mission Statement St. Cyril of Alexandria School, with the support of parents and St. Cyril of Alexandria Parish, prepares our students spiritually, academically, and socially to take personal responsibility for a lifetime of faith, learning, leadership and service. Eller Briefing | January 30, 2014

  6. Current Situation • Current enrollment: 324 students, represents 230 families • Teacher to student ratio: 18:1 • Tuition • $6,325 (cost to educate) • $4,100 or 4,500 (family commitment) • Financial Aid • 27% of our students receive some type of financial aid • Economy (increased dependency on FAIR) • Sources of financial aid  • Arizona Tax Credits • Stewardship • Shrinking CTSO funds (STO) Eller Briefing | January 30, 2014

  7. Current Situation • Competition • BASIS, other charter schools • Catalina Foothills public schools • Other Catholic schools within a 5 mile radius of St. Cyril • Changing demographics • Shrinking parish population Eller Briefing | January 30, 2014

  8. Enrollment Management Goals • Increase enrollment • Maintain or improve retention Eller Briefing | January 30, 2014

  9. Enrollment Management Goals • Increase general market awareness of St. Cyril • Increase number of inquiries and yield to applications and enrollment • Fill seats with great students across all grades; especially interested in filling, creating waiting lists at our Kindergarten and primary grades Eller Briefing | January 30, 2014

  10. Our Current Enrollment Management Process • Individual Tours • Open Houses • Mailings • Website • Social Media: Facebook, YouTube, blog • Community Building activities • Fall Fair • Socials • Possible rewards for bringing a family to St. Cyril • Current Feeder School: St. Thomas Eller Briefing | January 30, 2014

  11. “Must Haves” in Our Communications • School color: green/white • School logo:(www.stcyril.com/Images/logo-black.jpg) • School tagline: Creating Tomorrow’s Leaders Through Inspiration and Innovation • School fonts: Hobo & MV Boli Eller Briefing | January 30, 2014

  12. Our Primary Targets • Families located within 10 miles • Multiple children in the home between birth – 10 years • Household income of $85,000+ • College educated parents • All faith backgrounds • New families to Tucson • University of Arizona faculty/staff Eller Briefing | January 30, 2014

  13. What else or more can we provide? • Looking forward to seeing your strategies, ideas and executions in support of our enrollment management goals • www.stcyril.com/Eller.html • NEXT STEPS??? Eller Briefing | January 30, 2014