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Marketing Your Area as a Sustainable Community The Basics June 4, 2008 • Lodge of the Four Seasons Lake of the Ozarks

Marketing Your Area as a Sustainable Community The Basics June 4, 2008 • Lodge of the Four Seasons Lake of the Ozarks. Frank Spano Associate Director. Presentation Outline. General overview of The Austin Company / Austin Consulting Steps in the Location Selection Process

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Marketing Your Area as a Sustainable Community The Basics June 4, 2008 • Lodge of the Four Seasons Lake of the Ozarks

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  1. Marketing Your Area as a Sustainable Community The BasicsJune 4, 2008• Lodge of the Four SeasonsLake of the Ozarks Frank Spano Associate Director

  2. Presentation Outline • General overview of The Austin Company / Austin Consulting • Steps in the Location Selection Process • “Sustainability” - The Basics • Sustainable Community Considerations, are there many differences? • Overview of Austin Location Projects

  3. Founded in 1878, providing services for 130 years Consulting, design, engineering, and construction services Initiated design-build project delivery method in 1901 First full-service construction firm practicing nationwide January 2006, wholly-owned subsidiary of Kajima USA The Austin Company Overview

  4. Austin’s Location Strategy Consulting Mission – assist clients in developing and implementing location strategies for manufacturing, distribution and office operations: • Food and Beverage • General Manufacturing • Aerospace / Aviation • Publishing / Broadcasting • Renewable Energy Products • Pharmaceuticals • Information Technology Number, Location, Function of Facilities: Serving Industry for Over 60 Years

  5. Steps in the Location Selection Process Location Investigation Due Diligence Implement Project Strategy Development Evaluate Strategic Alternatives Screen & Evaluate Communities/Sites Conduct Due Diligence Negotiate Incentives All Projects Traverse the Same Path

  6. Location Selection is a Process of Elimination Long List of Strategies / Location Alternatives Favorable Strategies / Regions / Candidate Cities Short List Locations You have to do everything right if you want to stay in the race. Finalists Selected Location

  7. Established Site Selection Drivers • Low transportation costs, network efficiency • Low labor costs • Supply of workers with the right skills & work ethic • High quality, reliable, reasonably priced utility services • Appropriate property characteristics • Size and configuration / environment /zoning / permitting • Cost of property, property development costs • Development incentives • Community quality of life

  8. Labor Force Characteristics Include Labor Force Characteristics: • Local wage and benefit structure • Recruiting practices • Work schedules / work ethic • Availability of skilled workers • Availability of unskilled workers • Labor / management relations • Training resources • Current industrial base / future prospects

  9. Site size and configuration Site access Site image / compatibility Site environment manmade / natural hazards Rail service Electric power availability / reliability Natural gas availability / reliability Municipal water availability Sanitary sewer availability Telecommunications Property Characteristics Include PropertyCharacteristics

  10. Community Characteristics Include CommunityCharacteristics • Labor force availability and reliability/work ethic • Industry mix including other manufacturers with similar needs • Available sites / buildings • Environmental regulations • Community attitude / development trends • Quality of life • Industrial support services • Technical schools • Water and sewer infrastructure • Regional highway network • Commercial air service • Development incentives to business and industry

  11. How the Location Selection Process is Changing • Decisions are more complex: more information, more variety • More location options: your competition is around the corner and around the world • (It’s the era of “everywhere” Branding & Regionalism are important for getting your message to the market)

  12. Where New Investments are Going Projects destined for off shore: Low cost manufacturing, global networks Projects destined to stay domestic: Serving the local market - beverages, fresh foods, packaging, building materials Projects up for grabs (50% of all projects?) Auto parts, chemicals, health care products Foreign direct investment in North America: Asia, European manufacturing

  13. Sustainability - The Basics Meeting needs without compromising the capability of future generations to meet their needs economically, socially or environmentally (triple bottom line). SOCIETY ECONOMICS SUSTAINABLE STRATEGY ENVIRONMENT …through an “apples to apples” comparison of alternatives

  14. SUSTAINABILITY – New Guidelines for the Next Generation of Business Generational shifts in business practices. 1900-1950 Industrial Development 1950-2000 Economic Development 2000 Sustainable Development

  15. The Lure of Sustainability for Business • A business that adapts sustainable practices could achieve the following benefits: • Reduced operating costs for energy, labor • Increased worker productivity and loyalty, reduced turnover • Less waste, reduced raw material costs • Higher company value with reduction in carbon footprint • Longer facility life through design flexibility, better construction, increased value of assets • Improved community relations • To achieve the desired benefits the business needs the involvement of the community

  16. Community/Business Commitment to Environment Reduce, Reuse, Recycle Water Recycling • Sustainability / smart growth principles understood and promoted • Community cooperates on water recycling, reuse of scrap, facility design • Reduce Consumption / Produce Locally Transportation Alternatives Clean Environment Align Corporate Culture with Local Attitudes

  17. Sustainability = Certification This Paradigm Shift is the Most Important Trend in Economic Development Today Certified/Sustainable Communities Offer: • Targeted Investment Attraction Strategy • Inventory of Ready Sites and Buildings • Appropriate Utility Infrastructure • Labor Force Ready to Work • Training Resources are in Place • Community Support for Industry • Aligned with Sustainability Principles

  18. Sustainable Community Considerations • The Economic Development professional can influence a more sustainable approach in the following critical site location issues: • Development of sustainable sites and industrial properties • Utility infrastructure • Labor force availability • Labor force training resources • Incentive approach

  19. Design Standards Make Sustainable Sites • Transportation – separation of truck and employee vehicle movements, bike trails, public transit • Zoning and Building Codes – support of LEED design principles, clean environment practices • Utility Services – redundancy, security, quality • Design – landscaping and the creation of open space • Land Use Planning – buffers to minimize neighborhood impact (odor, dust, noise, traffic, light pollution, litter) Outcome: Safe, healthy and productive environment, longer facility life, community stability

  20. Sustainable Sites Employees, visitors Trucks, service vehicles Hike/bike trail Proposed Plant Wetland creation • Worker access – public transit, sidewalks, hike and bike trails • Green building codes –green roofs, reuse of storm water • Zoning - protection from unwanted development • Buffers - minimize neighborhood impact (odor, dust, noise, traffic, light pollution, litter)

  21. Sustainable Site Within the Community Locate the property / industrial area to promote efficiency and lower economic risk – such as convenient proximity to major roadways to benefit employee / truck traffic Prevailing winds

  22. Sustainable Site Characteristics Also Include: • Suitable acreage based on size of project • Adequate utilities • Transportation access, road and rail • Suitable soils, drainage free of contamination • Available site studies - soils / geotechnical and Phase 1 Environmental • Compatible neighbors • Willing sellers

  23. Sustainable Building Characteristics Also Include: • Encompass LEED design standards • Compatible for manufacturing / light industrial • Multi-function space, including warehousing • Clear height >24’ plus • Multiple truck docks • Ample room for vehicle circulation

  24. Potable Water Waste Water Electricity Natural Gas Communications Assessment of Utility Services • Reliable • High quality • Redundant • Reasonable cost

  25. Electric Power Considerations Critical Considerations Include: • Distance to sub-station(s) • System capacity (reserve capacity) • Condition of infrastructure • Dual feed capabilities • Cost of infrastructure improvements • Surrounding power users • Service history • Incentives (rates, infrastructure)

  26. Identifying Dual Feed Opportunities Proposed Fortification 69kV loop 12.47 kV loop RECOMMENDED SITE ALTERNATESERVICE Dedicated 12.47 kV RECOMMENDED SITE Redefining Infrastructure in a Sustainable Context Substation from Power Plant Industrial Park Substation 115 kV line 12.47Kv 12.47 kV line Substation 69 kV line 12.47Kv 115 kV line Power Reliability is Essential to Modern Business Operations Community Transmission Loop

  27. Water Quality (surface / ground source) Water Quality Report / Chemical Analysis System Capacity (current / future) Connection Fees, Costs, Surcharges Water Pressure Effluent Treatment Capacity (BOD, TSS) Ability to meet the needs of current and future targeted industry and the communities needs Future Expansion of the System Water / Waste Water Considerations Critical Considerations Include:

  28. Labor and Sustainability • Action oriented programs for workforce and investment retention - to ensure the workforce can meet evolving corporate needs • Community support for development and maintenance of a healthy environment for people • Outcome: Greater worker productivity, healthier and happier workers, lower turnover, labor cost savings, community stability

  29. Heath Pataskala Zanesville Site Selectors Want to Understand the Labor Shed Can you define the geographic dimensions and demographic characteristics of the 85% labor draw area for different workforce skills serving your community? Who within the community can assist you on this issue?

  30. Labor Force is a Critical Component, Coordinate the Following Activities • Make the labor presentation meaningful with less bureaucracy: • Know your labor market and have the expertise to provide the necessary information • Use the local and regional education network as an integral part of part your recruitment team, include training examples • Explore technical programs at high school level, cite positive recruitment examples • Use existing industry as a spokesperson for training, cite specific assistance provided • Involve local employment office in a more meaningful way, use their insight on the local / regional labor market 30

  31. Sustainable Incentive Programs Creating a “Business Friendly” Community • Community is well-versed on federal, state and local incentive programs – incentives are tailored to meet the needs of individual businesses and be aware of changes especially at the federal and state level • Fully developed sites / industrial parks at a reasonable price • Explore creative financing methods with the local banking community – excellent for start-up / new growth industries • Successful industry retention program – local industry and workforce training organizations have ongoing engagement

  32. Sustainable Incentive Programs (con’t) Creating a “Business Friendly” Community • Use due diligence services as incentives programs – i.e., soil boring / Phase 1 Environmental studies / boundary surveys as a mechanism to assist client. Maintain a good relationship with local site surveyors / geo-technical engineering firms for these services. • Targeting your industry - should assist you in providing the types of incentives that industry expects to receive

  33. “Sustainable Energy” Development • Renewable energy sources include: • Solar Power – Photovoltaic (PV) • Wind Power • Geothermal • What could this mean for economic development and future site location in your community?

  34. Renewable Energy – for PV there is no limit in sight

  35. Photovoltaic Domestic Shipments, 1997-2006 Annual Projected Growth of Photovoltaic (PV) Industry is 10-20% Over Next 20 Years Photovoltaic Value Chain will become a major global industrial sector “PV is the next auto industry, a growth profile for 100 years.”

  36. Recent Austin Project Overviews • Recent Past Projects Include: • Automated Manufacturing – Food Processing / Consumer Products • Labor Intensive Food Processing • Regional Distribution Centers • Pharmaceutical Manufacturing

  37. Project Overview Mother Parker’s Tea & Coffee Project – Coffee roasting, packaging, distribution Issue – Select location for new plant to serve central and western U.S. Outcome – Selected site in Fort Worth, Texas; design, engineering, and construction by The Austin Company Projected Investment - $20.0 million Major Location Factors • Access to ports of Houston and New Orleans for raw material deliveries • Convenient access to markets • Productive and trainable work force • Non-stop commercial air transportation to Toronto • Reliable supply of high quality water • Reliable and redundant supply of electric power • Community support for industry • Attractive site and surrounding area for visitors/customers • High quality of life to support employee recruitment and retention

  38. Project Overview Colgate-Palmolive Company Project – Oral care manufacturing and distribution facility Issue – Select location for new product line in the eastern U.S. Outcome – Selected site in Morristown, Tennessee; design, engineering and construction by The Austin Company Projected Investment – $50.0 million • Major Location Factors • Convenient access to existing distribution centers • Proximity to highways and major markets • Competitive local wage and benefit practices • High-quality, abundant water supply • Ability to dispose of high waste water volumes and effluents • Reliable and affordable electric power availability • Pro-business state and community

  39. Project Overview Dole Fresh Vegetables Project – Packaged Salad manufacturing and distribution facility Issue – Select location for new plant to serve mid-south, southeast U.S. Outcome – Selected site in Gastonia, North Carolina Projected Investment – $54.0 million • Major Location Factors • Strategic assessment to complement existing production plants • Proximity to interstate and major highway system • Favorable population size and demographic characteristics • Competitive local wage and benefit practices • Available water and sanitary sewer capacity • High-quality, abundant municipal water supply • Available state and local incentives and assistance programs

  40. Project Overview Sun Rich Fresh Foods Project – Fresh fruit processing, distribution Issue – Select location for new plant to serve Mid-Atlantic U.S. Outcome – Selected site in Reading, Pennsylvania Projected Investment - $8.5 million • Major Location Factors • Convenient access to existing and future customers • Favorable population size and demographic characteristics • Local availability of certified refrigeration technicians • Reliable supply of high quality municipal water for processing • Ability to handle high effluent discharge levels at the local level • Attractive site / potential food-grade building • State and local assistance programs

  41. Project Overview HydroSerre Mirabel Project – Hydroponics production, distribution Issue – Select location for new plant in southeastern U.S. Outcome – Selected 110-acre site in Overton County, Tennessee (formal announcement March, 2007); preliminary engineering work by The Austin Company Project Investment- $45.0 million • Major Location Factors • Favorable climatic and growing conditions for Hydroponics production • Approximate 100 acre sites with reasonable site development costs • Convenient access to major highways • Competitive local wage and benefit practices • Available workforce • High-quality, abundant municipal water supply

  42. Project Overview • Avon Products, Inc. • Project: Cosmetics Distribution Center • Issue: Selectlocation for a new Avon products distribution center to serve Northeast US. Search area included Kentucky, Ohio and West Virginia. • Outcome: Selected 70 acre site in Zanesville OH (50 miles east of Columbus) • Project Investment / Labor Requirement: $117.0 Million / 500 workers by 2010 • Site Size / Building Size: 45-60 acres / 590,000 SF • Major Location Factors • Convenient access to major highways to support inbound and outbound truck volume to Avon’s customer base in the central and eastern US • Available unskilled and skilled workforce • Competitive local wages and benefit practices • Aggressive start-up schedule • State / community assistance included: • Infrastructure grants to extend utilities and roadways to utility lines • Reduced price of land • Complete civil engineering package • Property Tax Abatement of 100% for 10 years with 25% payment-in-lieu of taxes Central OH Search Area

  43. Project Overview Alkermes Project: Pharmaceutical Manufacturing Project Investment: $57.6 Million Labor Requirement: 148 workers by 2011 Site Size: 10-15 acres Building Size: 100,000 SF Search Area: Southwest Ohio and Northern Kentucky, Boston Area, Raleigh-Durham, NC Issue: Selectalocation for a new injectable products manufacturing plant Outcome: Expanded at current facility in Wilmington, OH • Major Location Factors: • Skilled workforce –Scientist, Engineers, and Trained Technical workers • Access to University Research • Favorable Tax • Clean Environment • State and Local Development Incentives

  44. Thank You Frank Spano Associate Director Austin Consulting 6095 Parkland Blvd. Cleveland, OH 44124 440-544-2687 www.theaustinconsulting.com frank.spano@theaustin.com

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