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Exporting Vocaloid from Japan to America

Exporting Vocaloid from Japan to America. What is Vocaloid?. Voice-synthesizing software. From Japan to America. Why Japan? Developed in Japan The information and technology gather Why America? US Toyota commercial Held a concert in Los Angeles

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Exporting Vocaloid from Japan to America

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  1. Exporting Vocaloid from Japanto America

  2. What is Vocaloid? • Voice-synthesizing software

  3. From Japan to America • Why Japan? • Developed in Japan • The information and technology gather • Why America? • US Toyota commercial • Held a concert in Los Angeles • Got No.1 on the US iTunes world album chart • 30% of sales of Vocaloid songs on ITunes

  4. Socioeconomic Factors • Emphasize on Music Education • In 38% of all households, at least one member currently plays an instrument. • The number of people between 10 and 34 years old who currently play an instrument is about 14,600,000 • The sales of CDs and digital music were about 4 billion dollars in 2011 • Japanese pop culture has been accepted • J-pop, Japanese animation, video games…

  5. Competitors • The number of companies creating Vocaloid is only six in Japan • CRYPTON FUTURE MEDIA • INTERNET • YAMAHA • The number of Japanese singing Vocaloids is 19 • But they are not formally released yet in America • No Vocaloids specialized in English singing • Ki/oon Records • AHS • 1st Place

  6. Product • We will create adult female Vocaloid with high tone voice

  7. Price & Place • The average price of other Vocaloid is around 150 dollars • The package price is 140 dollars • The download price is 120 dollars • On direct e-commerce

  8. Promotion • Display advertising • Facebook display adverting • Google AdWords • Promotional events • Contests of music composition with our product • Contests of promotional videos, illustrations, singing, and playing for winning songs

  9. Financial Projection

  10. Entry Strategy • Establish our own subsidiary to enter the US market

  11. Financial Stragety • Finance the project by using US dollar • Expect that the US dollar appreciation against Japanese yen continues in the next few years Finance the project by using US dollar

  12. Hedging Strategy • Not sure that our expectation is right or not, so it is better to hedge the risk • Purchase a put option of US dollar

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