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PROPAGANDA

Propaganda is a systematic form of persistent persuasion aimed at influencing emotions, attitudes, and behaviors of target audiences for ideological, political, or commercial ends. It employs controlled one-sided messages disseminated through various channels, such as posters, media, and speeches. Particularly prevalent during wartime, propaganda evokes emotional responses to mobilize support for national goals. Effective propaganda utilizes selective information, emotional appeals, and recognizable symbols. Analyzing propaganda requires understanding its persuasive elements and visual characteristics, focusing on conciseness, appeal, comprehensiveness, and clarity.

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PROPAGANDA

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  1. PROPAGANDA

  2. What is Propaganda? Propaganda is defined as a systematic form of persistent persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels.

  3. Propaganda can take many forms: • Posters • Newspapers • Film Reels • Radio Broadcasts • Music, Theatre

  4. Speeches • Television • Pop Culture • Literature • Symbols (flags, national anthems, heroic figures) • Cartoon • Art

  5. PROPAGANDA DURING TIMES OF WAR

  6. Why Propaganda During Conflicts??? • Propaganda attempts to evoke an emotional response that can be • mobilized to achieve a nation’s goals. In general it attempts to • deliver a focused message through: • Selective use of information • Appeals to emotions • Use of symbols • Indoctrination: • Propaganda is usually carried out in campaigns around an issue and is one form of repeating a message over and over to the point that the people stop questioning the nation or government’s objectives.

  7. WHAT MAKES AN EFFECTIVE POSTER? Ask Yourself...... What is the criteria of an effective and persuasive visuals are present in these posters? What are good/bad characteristics of the visual?

  8. WHICH OF THESE TWO RECRUITMENT POSTERS IS THE MOST EFFECTIVE?

  9. CONSIDER THE 4 C’S • CONCISE - brief • CATCHY – appealing/attractive • COMPREHENSIVE - complete • CLEAR - obvious

  10. DECODING POSTERS Assignment...... In your groups, examine the following posters fill out the “Analysing Propaganda Chart.” Before you fill out each section, make sure you discuss, as a group, sections 1 to 7

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