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The purpose of a music video

The purpose of a music video. Definition of a music vidio – a short promotional film that accompany a song or piece of music by a recorded artist / band. Purpose. The main purpose of o music video is to promote the band/artist, the song, a tour or an album.

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The purpose of a music video

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  1. The purpose of a music video Definition of a music vidio – a short promotional film that accompany a song or piece of music by a recorded artist / band.

  2. Purpose The main purpose of o music video is to promote the band/artist, the song, a tour or an album. music video’s show the identity band/artist, there style is linked to the target audience(who its for, age, gender, race). All this contributes to building up a fan base. In Some cases the video can become more famous then song itself giving the director more prestige bands/artists constantly get over booked for gigs, T.V. shows & morethis is another purpose for a music video. It allows a band/artist to send a pre recorded proformance to the booker this means the band/artist to be seen by fans with out needing to go to the event.

  3. Extension of outlets to exhibit artist Music T.V. Web sites T.V. Social networks

  4. Music T.V.

  5. Web sites • Personal Web sites allow bands/artists to market there songs, albams and tours. Example: • http://www.linkinpark.com/main/ All bands/artists have a web page and/or a channel on And meny other sites like it

  6. T.V. (part of show)

  7. Social networks • Social networks are used to spread songs viafacebook, bebo, twitter, myspace and so on this is called Viral Marketing. Where someone sends a link of a song to 100 of there friends and if they like it they send it to 100 of there friends so on and so on.

  8. Extends income For music labels its all about revenue or income so labels charge for: • Repeats (royalties) • Downloads • DVD box sets • Live in studio Synergy

  9. Synergy Synergy is where 2 or more brands come together to promote an artefact to broaden the audience. Examples LinkinPark & the Transformers trilogy AC/DC ironman Slipknot & Resident Evil

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