1 / 10

Getting “Supporter” right

Getting “Supporter” right . Members. Members’ Update Emails Community Forum – share and engage with other members on Liberal.ca National Conventions – elect or be elected as a delegate to represent your riding at Convention

collin
Télécharger la présentation

Getting “Supporter” right

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Getting “Supporter” right

  2. Members • Members’ Update Emails • Community Forum – share and engage withothermembers on Liberal.ca • National Conventions – elect or be elected as a delegate to represent your riding at Convention • Local Organization – elect or be elected to your riding association executive or your Provincial/Territorial Association executive • Local Candidate – vote to elect the liberal candidate in your riding • Liberal Leader – vote to elect the Leader of the Party Supporters • Liberal Leader – vote to elect the Leader of the Party

  3. 54,293 members 27,157 in Ontario

  4. 35,000+ supporters 17,723 in Ontario

  5. The road to 35,000 • Online campaign using email, petitions, ads, social media • Young Liberals Campus recruitment • Riding-driven phone banks, canvasses and events • Supporter Network and National Virtual Phone Bank

  6. Becoming a Supporter: As easy as 1 - 2 - 3 • Supporters are ONE step above ID’d voters • TWO important dates: • 2013 Leadership • 2015 Election – it’s also about winning in 3 years. • THREE streams of decision making • Sign-up • Engagement • Recruitment

  7. The funnel effect Easy Access at the Front End Credential Verification

  8. Message Ladder • Give every supporter the same initial, orientation experience in a series of predetermined emails. • Welcome Email • Positive reinforcement, build emotional connection • Confirm email • Survey • Tell us why you joined & what issues you care about • Orientation • Roadmap for participation • Test what supporters are willing to give: Advocacy, Membership, Money • Local hand-off • Connect the supporter with local organization, PTAs, commissions, etc • Soft/Moderate $ Ask

  9. Segmentation: Move them up the ladder / Faites-les grimper les échelons

  10. The opportunity in your riding • The average riding in Ontario has attracted 123 new supporters. What will you do to engage them?

More Related