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2.  Marketing automation services provide multiple benefits to B2B marketing and sales teams. One of the most valued services is sales intelligence. Many B2B websites miss out on anonymous website visitors because they do not have a lead tracking mechanism that will identify prospects who are interested in the product or services. This is where Automation Services south Africa provides the required assistance.

3. Marketing Automation Services south Africa help B2B companies to identify background information on visiting companies. Structured data like company size, location, the industry can also be identified and be used to determine if the corporate visitor is in the target segment or not and, to help marketing teams to make a quick decision.

4. B2B marketers do realize that their company website is the biggest source of leads for their sales pipeline. Automation Services south Africa offer sales teams with scheduled reports with a comprehensive daily view of all their website leads. These reports could be generated at a drill-down level or at an enterprise level to understand the intent and behavior of website visitors. Such reports offer valuable information such as who visited the website today, what product/ solution was they interested in, and what was their intent, etc.

5. Automation Services south Africa offer lead tracking solutions that help to know which leads have signed up for a demo, or background information on those leads who have signed up for a special offer. This is especially true when marketing teams run multiple and parallel campaigns to generate and nurture leads such as SEO efforts, paid campaigns, email campaigns, special offers, webinars, etc.

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