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Social Marketing is a strategy that uses social media platforms to promote products, services, or ideas while engaging with a target audience. It goes beyond traditional advertising by focusing on building relationships, fostering community interaction, and delivering value to customers. Through content creation, targeted advertising, influencer partnerships, and social engagement, social marketing aims to raise brand awareness, drive traffic, and improve customer loyalty. By leveraging data and analytics, businesses can tailor their campaigns to meet the specific needs of their audience.
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