1. Regional Council Summit Cornelia Springer, CAE Operations Director, HR Certification Institute February 26, 2010

2. Agenda • 2009 Year in Review • 2010 Key Initiatives • Key Messages to Communicate • Communication Vehicles • Resources

3. 2009 Year-End Results • Applications Received Examinees • Pass Rate May/June Dec./Jan • 20,027 individuals recertified for a rate of 76%. • Reviewed 7110 program submissions 4378 were from SHRM affiliates.

4. Other 2009 Accomplishments • Launched certificant directory • Developed GPHR assessment exam • Began developed of global strategy • Conducted an efficiency review

5. Certificants Growing In Numbers More than 104,000 HR professionals in 70+ countries have achieved HR certification: Approx. 55% are SHRM members Breakdown by state on hrci.org>certification

6. 2010 Priorities • Increase applications by 5% from 2009 • Recertification 74% of those due or 19,032 • Prepare for the 2011 exam eligibility requirement changes • Launch new hrci.org website end of April • PHR/SPHR practice analysis study • Conducting customer satisfaction surveys

7. Important Messages to Communicate

8. Certification Exam Information

9. Current Eligibility Requirements Only two testing windows left To be eligible for the PHR, SPHR or GPHR exam you must have at least TWO YEARS of PROFESSIONAL (exempt-level) HR experience 12

10. New Eligibility Requirements 19

11. How We Can Communicate We “talk” to you all through: • SHRM’s Leaders Edge Monthly Newsletter • Certified Mail quarterly newsletter • Ideas for recertification • Quarterly webinar/conf calls • Schedule on Shrm.org> VLRC • Tell us what you want to hear at marketing@hrci.org • SHRM VRLC or hrci.org/volunteers • Email communication as needed for important updates You can reach the HR Certification Institute by: • Email general questions to: Marketing@hrci.org • Email questions about pre-approval programs to: AFC@hrci.org • 1-866-898-4724 Talk to your certification counterparts through the Certification CLA discussion group on SHRM Connect

12. Resources HR Certification Marketing Tool Kit WWW.HRCI.ORG/VOLUNTEERS • PowerPoint presentations • Marketing collateral • Ideas for celebrating newly certified • Pre-Approved Programs • www.hrci.org • On-line application for submitting programs for pre-approval • COMING SOON- Webinar style training

13. Resources SHRM Volunteer Resource Center WWW.SHRM.ORG Communities>Volunteer Resources • Test preparation information • Ads for print & online • CLA Orientation webcast & Q & A

14. Resources SHRM Connect www.community.shrm.org Join the Certification CLA Volunteer Discussion Group

15. Take Aways • Communicate the application submission deadlines • Two testing windows left before eligibility requirement change • Know the new eligibility requirements • Look for the launch of our new website 4. Let us know what other tools/resources would be helpful Share your successes and questions on SHRM Connect

16. QUESTIONS