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Alcatel OmniPCX Enterprise for Large Enterprises

Alcatel OmniPCX Enterprise for Large Enterprises. Overview Version 5.0 Lx The reference in openness. Market trends Analyst vision. Convergence is becoming a reality IP and Convergence evaporating distance, enabling real time decision making

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Alcatel OmniPCX Enterprise for Large Enterprises

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  1. Alcatel OmniPCXEnterprisefor Large Enterprises Overview Version 5.0 LxThe reference in openness

  2. Market trendsAnalyst vision • Convergence is becoming a reality • IP and Convergence evaporating distance, enabling real time decision making • “73 percent of Global 2000 enterprises are already migrating or planning to migrate to a converged network…” • Employee resource management is critical • “To make knowledge work more productive will be the great management task of this century, just as to make manual work productive was the great management task of the last century.“ Peter Drucker • Enhanced customer interaction becoming imperative • Through 2005, enterprises that deploy multi-channel service & self-service will improve customer loyalty, stabilize personnel costs and lower their costs of service

  3. Branch E-Business Applications ATM/FR Single Network IP Campus networks Network Services Edge TDM RS Workgroup KS PSTN PBX Any terminal Anywhere Anytime Communication Applications KS Multi terminal and multi modal communication Multiple communication tools Dedicated communication applications with optional client integration Portal integration, thin client access Integration of communication functions in e-business applications E-business dedicated applications Multi-media, multi-protocol communication control Real time telephony call handling • Converged QoS enabled Separated infrastructure Business communication Challenges for enterprises • Move to application networkability

  4. Supported over Our vision to fulfill Business communication needs Applications e-Business e-Business applications Enabled by Open APIs Communication software suite, independent from the infrastructure & enabled with Internet technologies Open Communication Suite Open Standards A single, highly available, standards based,networking infrastructure Network Foundation

  5. M.I.S applications Web soft phone E-mail distribution Single access point Unified Messaging Open Communications Suite Multi terminal mgt. Web distribution CRM connectors Personal info manager Communication Applications Campaign manager Personal routing Communication Control DHCP/TFTPServer QoS L2/L3 SNMP agent TDM & IP Call handling ACD Distributionsupervision Multi protocols management Context/cost routing ARS/Ubiquity 500+ features multi-tenant mobility LDAP Data base Transparent network ABC Alcatel OmniPCXEnterpriseOpen, powerful and modular • Enterprise complexity demands a diverse set of applications • Communication control to manage connections throughout your enterprise • Communication applications to enhance employee resource management and customer interaction

  6. Business challenges driving enterprise's decisions • The top six challenges for our customers: • Evolve the communication architecture while protecting investment To enable network innovation and renovation Architectural Flexibility • Optimize network infrastructure To support real time networked applications Intelligent Networking • Personalize employee communication toolsTo increase productivity & job satisfaction for all users Agile Workplace • Enable flexible and multimedia customer interaction To optimize customer loyalty Customer Interaction • Secure the networkTo ensure that the network is available Highest Reliability • Optimize network and application managementTo control operations and TCOSimplified Management Alcatel Enterprise Survey Q4 2001

  7. IntroducingAlcatel OmniPCXEnterpriseArchitectural Flexibility Value Proposition

  8. Architectural Flexibility means • Cost effectively match your communication network to company size, topology, and business needs as they evolve. • “80/20 rule”: Get maximal ROI by applying investments where they make most sense • Minimize CAPEX by leveraging existing voice network infrastructure investments • Minimize CAPEX by leveraging existing data network infrastructure investments • Preserve your new investments with future proof, standards-based solutions • Quickly realize the benefits of future innovations by openning up your network “73 percent of Global 2000 enterprises are already migrating or planning to migrate to a converged network…” MetaGroup

  9. MIB2 www QoS DHCP H323 SIP Alcatel OmniPCXEnterpriseMulti-OS, multi-platform IP Address (DHCP) • Architectural Flexibility • Seamless integration with any network • Operating system independent • Robust Operating System: Linux and Unix • Reliable, secure and future-proof O.S • Dominates in e-Business (ERP, CRM…) • Reduced kernel latency, 30ms response guaranteed • Server independent • Alcatel hardware • Optimized for small/medium configurations • Non Alcatel hardware (“Appliance server”) • Dissociate HW & SW, fit purchasing agreements TFTPserver H323 SIPserver • IP Media Handling • Voice Processing • 4645 SNMP traps IP QoS CPU-GD LAN/ WAN ISDN/ PSTN • Analog or FAX • Conferencing • Compression • Voice guidance

  10. SIP: adding new Internet services to existing voice services and applications Wireless • Support for SIP • SIP clients Windows XP, Pingtel phones • SIP access to distributed applicationservers for better scalability and easier deployment ofcustomized services • SIP Proxy (registrar, location) • SIP Gateway: • Inter-working with legacy phones: H323, ReflexesTM, e-ReflexesTM, POTS, DECT/PWT, cellular • Advanced services (call barring & billing for PSTN access, transfer, conference, voice mail access & notification…) Applications ADSL SIP POTS lines SIP Proxy 3rd PartyNetworks Sip, Sip-T SIP: Message bus conveying presence notification Business Applications SIP+ Enterprise Proxy Interworking SIP Softphone H.323+ Softphone Digital phones IP phones

  11. IP centric architecture Appliance server IP LAN/WAN network PSTN ISDN Media Gateways Traditional voice architecture Hybrid architecture pockets of convergence Edge Switch Access Switch Remote shelf Media Gateway PSTN ISDN TDM network IP LAN/WAN network Media Gateway PSTN ISDN One platform for a variety of profiles • Customer profiles • Pure IP • Hybrid environment • Traditional telephony

  12. INT-IP PSTN ISDN CPU 5 CPU 6 INT-IP Media Gateway INT-IP INT-IP INT-IP Alcatel OmniPCXEnterpriseVisionary and practical • Various migration strategies • Investment protection • Architecture and management simplification Alcatel OmniPCX Enterprise PSTN ISDN CPU 5 CPU 6 IP Network ACT Leased Line LIOB INTOF*4 ACT Fiber ACT Switch/Routeur INTOF Applications/services Leased Line Fiber • Unified Communications • Contact Center • Network Management • Network Services ACT

  13. IntroducingAlcatel OmniPCXEnterpriseIntelligent Networking Value Proposition

  14. Intelligent Networking means • Delivering consistent features and applications across the total enterprise • Virtual system with distributed intelligence • Providing intelligent call routing for efficient business operations • LCR, branch survivability • Offering new capabilities while migrating from existing voice environments in a non disruptive manner • IP or legacy TDM • Connecting all locations using the full choice of networking technologies • Voice over x

  15. Switch/router Application servers IP WAN Switch/router PSTN ISDN Switch/routeur Alcatel Omnipcx Enterprise Switch/router Switch Alcatel OmniPCX Enterprisedistributed architecture Media Gateways & traditional telephony Small & medium size 10 - 200 users • Alcatel OmniPCXEnterprise • 5000 users (IP phones, DECT/PWT, analog, soft phones), • 2.000 Trunks, • 90 Media Gateways (racks) • Bandwidth management: IP domains Media Gateways and IP phones Small & medium size 10 - 200 users OA512 for very small branch offices 1 - 10 users

  16. PSTN ISDN Alcatel OmniPCXEnterprise Alcatel OmniPCXEnterprise IP LAN WAN ATM Alcatel OmniPCXEntreprise Frame Relay Leased lines Alcatel OmniPCXEnterprise Alcatel OmniPCXEnterprise Alcatel OmniPCX EnterpriseVirtual configuration • Scaling & adapting to any topology with multiple call servers • Multiple Enterprise • 255 Virtual Enterprises • No user limit • Feature transparency • Virtual Enterprise Multiple communication servers:(peer to peer IP) • 100 servers, 50,000 users • Application & management centralization or distribution • Feature transparency

  17. Alcatel OmniPCXEnterpriseDistributed architecture • Solution based on Media Gateways & IP phones • Communication within branch office remains local (peer to peer) • The branch retains its identity • Welcome messages • Music on hold • Night service IP WAN Application servers ISDN Switch/router Switch/router • WAN bandwidth is optimized • Local tones generation • Local Music on hold • Local conference circuits Alcatel OmniPCXEnterprise Switch • Cost optimization • “break-out” feature • LCR/ARS Media Gateways and IP phones Small & medium size 10 - 200 users

  18. Back-up continuity for surviving IP WAN failures Media Gateways & traditional telephony Small & medium size 10 - 200 users Switch/router • Router back up • over ISDN • Additional back-up via Media Gateways • Signaling backup via PSTN connection • All local services maintained • Intra enterprise call via public network Application servers IP WAN Switch/router ISDN Switch/router Alcatel OmniPCXEnterprise Signaling Back-up Switch/router Switch Media Gateway & IP phones Small & medium size 10 - 200 users OA512 for very small branch offices 1 - 10 users

  19. Analog Tie lines E&M PRI Master DPNSS Q-SIG Alcatel OmniPCX EnterpriseIntegration with existing networks • Interwork with Voice over IP networks (H323, SIP) • OmniPCXEnterprise supports a full range of TDM protocols to interface easily with existing PBX’s • Integrates the legacy into the company communication workflow Protect existing investment H3223Gatekeeper Alcatel OmniPCXEnterprise SIP Gateway Media Gateway Existing 3rd vendor PABX Enterprise IP Network Media Gateway

  20. IntroducingAlcatel OmniPCXEnterpriseAgile Workplace Value Proposition

  21. The Agile Workplace means... • Providing feature-rich telephony to simplify communications • Dial by name, voice mail integration on phone display, voice quides ... • Providing feature consistency across a range of phone choices • Optimized infrastructure without compromise on user productivity • Providing SIP end-point support • Openness to future multi-media applications • Offering full-featured on-site/off-site mobility solutions • Increased accessibility and reduced response time • Extending PC desktop environment with voice services • Simplified access to communication applications from a standard web browser (web/XML interface) • Low cost deployment and enhanced productivity with out-of-the-box softphone integration (Lotus, MS..)

  22. ReflexesTM: focused on facilitating communications • Easy communications - IP or Digital • A range of four sets: • QWERTY call by name, Voice guidance • Single-line & multi-line, display, hands free, navigator… • Application integration: voice mail, fax • Full integration with 4635 messaging system(TUI, management, record on line...) • IP telephony • Integrated 10/100baseT switch • G.711, G.729a and G.723.1 • QoS: 802.1p/Q & TOS/diffserv • DHCP and TFTP clients • SNMP agent (MIB 2) • DC power pack or centralized patch panel

  23. Alcatel OmniPCXEnterpriseAttendant solutions • Professional range of attendant consoles • Maximum uptime and ease-of-use with the multi-media keyboard • Professional attendant interface: Multi-window, BLF, directory, basic management Multimedia Console 4059 Dedicated Console 4049 Telephone Console 4035

  24. Alcatel OmniPCXEnterpriseMobility solutions • Most feature-rich, well-integrated and scalable on-site wireless • Thousands of users • Best handset features and autonomy • Network roaming • Price performance • Secure digital voice quality • Integrated management • Integration for WLAN • Integration of 3rd-party solutions • Secure IP terminal portability • VPN, DHCP and AVLAN Alcatel OmniPCXEntreprise Mobility MGC H323 Gatekeeper H323 Gateway WLAN 802.11b Enterprise IP LAN Media Gateway AVLANDHCP VPN DECT/PWT

  25. Alcatel OmniPCXEnterpriseIntegration with cellular handsets • Ubiquity • One number, one mailbox, one access, one management • Cellular clients • Same features as other company phones • Softphone association Attendant call handling to Cellular Inbound calls withcaller name ID Full Telephony features to Cellular Company Cellular Outbound calls C.O.S. controlled PC telephonyCSTA monitoring Manager/assistant monitoring

  26. Alcatel OmniPCXEnterpriseVoice mail solutions • Bringing simplicity to messaging via the ReflexesTM/ e-ReflexesTM Telephone User Interface (TUI) • Extensive interactive support • Soft key guidance, voice prompts • Multiple greeting messages • Dial by name mailbox • Record on line • Share conversations or conferences with other users • Ubiquity, hotel, automated attendant • Foundation for e-com center (delete) VPIM Octelnet Integrated messaging VPIM step 2 4645 MAX 4635 64 accesses 15,000 mail boxes 500 Hrs. storage 1000 mail boxes 200 Hrs. storage

  27. Alcatel OmniPCXEnterprisee-Communication Center • A single Web access to all communication services • To communicate and access information • A single access point to personalized information Com engine Unified messaging Directories IP, PSTN, GSM, GPRS, UMTS, WLAN, bluetooth, etc… Personal information Web sites Personal assistant E-mail any IT resource Single access point Infra independent Device independent

  28. My Softphone Application • Web-based application • Lower management overhead • Main telephony services • Call, transfer, conference, forwarding & set management • Universal call by name, Pop-up, LDAP, Outlook contacts) • Call logs (interaction with PIM) • 4980 client integration with Office environment (option) • Full features, VoIP option • Lotus Notes 5.0x, Outlook 2000/2002, OWA, iNotes • VoIP available with My Softphone 4980 option Web Softphone IP Softphone

  29. My Unified Messenger My Softphone • softphone • conferencing manager • instant messaging • file sharing • whiteboard • voice (VxML and 4635/eVA) • fax (3rd party fax servers) • e-mail • automated attendant • voice mail settings My Assistant My Personal Information Manager Oct/02 • Routing manager • Mobile services • Notifications manager • contacts • directories • calendar • meeting manager • to do list Alcatel OmniPCXEnterprisee-Communication Center • e-Communication Center applications

  30. IntroducingAlcatel OmniPCXEnterpriseCustomerInteractionValue Proposition

  31. Customer Interaction means • Offering a diverse, yet consistent, range of components to allow customers to interact using their preferred method • Providing end-to-end integration with business applications • Allowing the business to adapt dynamically to changes in the workplace or staffing • simplified sizing and configuration rules of interaction center • flexible agent environment • Allowing for plug-and-play integration of components in any IT environment • scalable, distributed and open architecture “Through 2005, enterprises that deploy multi-channel service & self-service will improve customer loyalty, stabilize personnel costs and lower their costs of service“ Gartner Research June 2001

  32. The Alcatel Contact center suite • Packaged approach to minimize duration to cut-over • Intuitive user-friendly supervision and administration • Full featured telephony desktop with integration tools • Modular application suite: from ACD to multimedia • Advanced voice IP virtual contact center • Best integration with Genesys suite OmniTouch CCdistribution CCsupervision CCivr CCagent CCoutbound CCemail CCweb A family of open converged enterprise products with bundled applications

  33. 3rd party CTI application integration Scripting formultimediadistribution Outbound Fax Alcatel OmniPCXEnterprisePackaged contact center • Simplify integration of best of breed components: • Leverage OmniPCXEnterpriseIP Telephony architecture • Cost effective inbound CRM connectors • Professional services for contact center components integration Enterprise resource planning Supply chain management e-Business Standard or specific CRMs Integration Enterprise mktg automation Customer support & services Sales force automation Middleware Interaction center Statistics customization Multi-media queuing and monitoring ACD email Web IVR AA E-mail, chat, co-browse.. Advanced IVR scripting...

  34. Alcatel OmniTouchIP contact center • Distribution of resources (LAN/WAN) • Human • Applications • Same service level on agent desktop • Local IP-phoneand CCagent • Remote worker • Internet interaction throughCCweb & CCemail • Call thru, call back & chat • Co-browsing • Email distribution Email distribution MIS Campaignmanager Web call distribution Alcatel OmniPCXEnterprise IVR Agent Desktop CRM application Workforce management Media Gateways CRMintegration

  35. IntroducingAlcatel OmniPCXEnterpriseHighest Reliability Value Proposition

  36. Highest Reliability means • Protecting call server and communicationapplications from security breaches • Hardened Call server (Unix/Linux), standard integration with firewalls • Secure partition management • Inexpensive redundancy • Communication server redundancy, geographic server separation, LAN/WAN Connection resiliency, data base mirroring • Full featured campus/branch office survivability • No compromise on traditional voice security • Toll fraud protection, privacy... 85% reported breaches in the last 12 months 64% acknowledged $ losses Attacks: 70% from outside, 30% from inside Computer Security Institute & FBI joint survey

  37. Stand by Mirroring Alcatel OmniPCXEnterprise Alcatel OmniPCXEnterprise 10/100 Enterprise IP LAN 10/100 10/100 10/100 E-Media Gateways Alcatel OmniPCXEnterpriseHigh resiliency • An architecture designed to support mission critical applications • Primary and backup call processing/database servers may be physically separated • Switch-over between distributed servers occurs w/o communication cut off • Non-stop operation: easy to remotely download a new SW release or prepare a modification without interrupting communications • License upgrade • Remove and add remotely • Transfer from one call server to another • Web Management of licenses Main

  38. Alcatel OmniPCXEnterpriseNetworked security • Checking for security breaches in the IP communication network Web surfer Voice security Sensitive server protection Disaster recovery Configurationsecurity Wiring closet Communication Application Servers Network operations Internet Tele- workers WAN PSTN Branch Office Media Gateway Hardened IP/TDM Interface security

  39. IntroducingAlcatel OmniPCXEnterpriseSimplifiedManagement Value Proposition

  40. Simplified Management means • One Touch management of all users, communication applications and components from one user interface • All management applications from one user interface • Synchronization of updates across the network • Movable software licenses between locations The management of VoIP and the IP oriented aspects of IP Telephony are still fairly new& the manner in which they are performed varies considerably among systems. Mier consulting Feb 2002

  41. SNMP agent DHCP server Firewall services SLA LDAP client QoS tagging Alcatel OmniPCXEnterpriseNetwork services • Integrates in existing network services infrastructure • Embedded or external DHCP servers • Automatic moves, adds and changes • IP address optimization • QoS tagging L2 and L3 • Guarantee voice quality using standards • SNMP agent • Converge alarm management, topology across voice and data infrastructure Alcatel OmniPCXEnterprise • LDAP client • Reachall users known in any LDAP company directory • Monitor RTP traffic (step 2) • To monitor IP Telephony quality

  42. SNMP HP Open view Unicenter TNG Alcatel OmniPCXEnterpriseNetwork Management • One client server management application for all OmniPCX applications reducing training & administration costs, improving control • Modular Web based management functions: • Configuration, fault and alarms, performance, call accounting, LDAP directory, topology • Manage all users, applications, and components of your voice network from a single GUI IP Alcatel OmniPCXEnterprise Expert Embedded Configuration Tool (Web Client) IT Manager or Accountant OmniVista Client (W98,NT4,2000, millenium, XP) Wizard Installation Media Gateway Contact Center Mobility Internet ManagementWeb Client (Explorer orNetscape) Directory Voice Mail OmniVista 4760 Server (WNT4, 2000)

  43. Alcatel e-ND’s 4980 Soft Phone was clearly a cut above the others, earning out our World Class Award.In the features realm, this product supported 37 of the 41 features we deemed necessary for use in a corporate setting. Alcatel’s product also topped the ticket in terms of installation, ease of use and configuration. Recognized by the press and analyst communities • The most awarded IP Telephony system Compared Management features & capabilities OmniPCX & OmniVista: +++++ Cisco AVVID ++++ Siemens Hicom 150 H ++ Avaya Definity & IP 600 ++

  44. Thank you

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