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Mobile Marketing for NonProfits. Title slide. Leverage Mobile to Build databases of Donors more quickly!. Msg&Data Rates may apply. To Opt Out, text STOP to 72727. 72% of Canadians text message across all demographics 67% of customers would like to receive mobile alerts or reminders

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  1. Mobile Marketing for NonProfits Title slide Leverage Mobile to Build databases of Donors more quickly! Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  2. 72% of Canadians text message across all demographics • 67% of customers would like to receive mobile alerts or reminders • Twice as many people send Text Messages as own a Television set • 82% of Canadians do not leave the house without their cell phones • 50% of 18-34 year olds are willing to give their mobile number in exchange for coupons CTIA 2009 Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  3. SHORTCODE (STAYS THE SAME) KEYWORD (CHANGES) Text GPI to 71441 and Donate $10. It is easy & it is chargedto your cell-phone bill! “Text Call to Action” Genetics Policy Institute donation: to complete your $10 donation, simply YES. It will be charged to your cell-phone bill To: 71441 MSG: GPI When client texts, They are entered Into the database! Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  4. 1 Client Texts (KEYWORD) to SHORTCODE (71441). • Place on ALL Traditional Media • Use in Social Networks • Reps get potential NEW GPI members to text-in for a • virtual business card • Add the Mobile “Opt-in” Option to your current Website • Clients can get Updates on New programs, • Events, information, and more right • to their phone. • Every new Member auto-opts in when • they sign up for the GPI • Communicate based on geography to • promote Events • b. Request Donations • c. Fwd to Friends promotions to encourage • new donors 3 Ways to Build A Database To: 71441 MSG: GPI Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  5. Add Mobile’s Call-to-Action with every traditional marketing initiative! • Stem Cell VIP – Get FREE items, updates, specials, invitations no one else can get. Text VIP to 71441 now! • Text Cell to 71441 now for a chance to win 2 tickets for every one of the 2010 events. • OTHER: • Text4Updates: • New developments • Events • Advocacy • Text2Win • Tickets • Entries • Prizes • Entry to Events • Text at door for a chance to win door prizes Free Event Tickets Text STEM to 71441 For your chance to win! Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  6. Capture Web Traffic into Database! Reply YES to donate now Your $10 donation will Be charged to your cell Phone bill. Donate NOW! Enter Mobile Number Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  7. Promotions Match Organization Objectives • Increase Social Network Followers • More Members per year • Add to E-mail lists • Generate Web traffic MN NFIB members are invited to a luncheon w/ Congresswoman Michele Bachmann Registration is required. Reply w/ email How important is community and finding like minded business owners. See the video here, http://nfib.com Reply STOP 2quit NFIB exclusive video just posted on Facebook. “Like” us today and tell your friends. Reply STOP 2quit Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  8. Promotions Match Organization Objectives • Send Leads instant registration link • Sign up right from the phone • Request Donations • Request $10 the 10th of every month NFIB comes with privileges and support. Sign up today, http://membersign.wap Reply STOP 2quit NFIB needs your continued support. To donate another $10 charged to your phone bill, reply YES now. Thank you. Reply STOP 2quit Granny8: reply with your email address now to begin your easy rate quote. We love you at Granny8, reply STOP 2end Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  9. BDSRA To confirm your $5 donation please reply YES. Text STOP to cancel. Help? Text HELP.StdMsgChgsApply.800-777-7777. TC:tc.mtiny.mobi Mobile Non-profit Giving & Fund Raising Text BATTEN to 71441 Easiest Way to Help is Just a text away. SMS text messaging for mobile giving. With a simple call to action in traditional media like TV, print, radio, Web, outdoor, T-shirts or any other kind of media, end user can opt-in to give money directly to charitable causes and organizations. Donations can be single donations, multiple serial donations or opt-ins to a SMS subscription to the cause where further requests for donation can be made. Mobile donations can also be enabled for Web sites. Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  10. Ecorescue YES Eco Rescue To confirm your $5 donation reply YES Quit? Reply STOP. Help?Text HELP. StdMsgChgsApply. 800-777-7777. TC:tc.mtiny.mobi Thanks. $5 will be charged to your phone. Txt ECORESCUE & give up to 5 times. Quit?Reply STOP. Help?Text HELP. StdMsgChgsApply. 800-777-7777. TC:tc.mtiny.mobi Example SMS Mobile Giving Single Donation User Flow 2 3 1 1 Text ECORESCUE to 72727 to donate $5.00 to Eco Rescue’s environmental conversation efforts worldwide. Your Gift will keep planet earth green. Standard charges apply. Message is sent to confirm the donation and price, and give a description of the service and how to opt-out. Customer replys YES to confirm their $5 donation. Customer receives donation confirmation. Consumer can retext the keyword up to 5 times to give $5.00 in a serial fashion Consumer sees call to action in traditional media to give and opts in by texting the keyword to the short code (text ECORESCUE to 71441) Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  11. Ask 100 of Your Clients To Like you on FB Expect 33% To fill out a form to get their email Expect 37% Ask them to Text? Expect 90% Where do you want to be to provide the best Results for your customers? Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  12. ContactDuna Mobile Marketing & Consulting Duna Mobile Marketing #303 – 1515, 14 Ave SW Calgary, AB, T3C 0W4 www.DunaMarketing.com Egor Ukoloff Owner Phone. 403-618-3006 North America. 1-800-939-DUNA (3862) gomobile@dunamarketing.com Msg&Data Rates may apply. To Opt Out, text STOP to 72727

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