We understand you are in the cosmetics business and interested in omnichannel .

1. Content Tailor-made For you We understand you are in the cosmetics business and interested in omnichannel. We are here to help you overcome your challenges and get your business ready for exponential growth.

2. Recently, we’ve witnessed the beauty commerce industry being driven by mobility, social media, digital marketing, and the availability of information on the cosmetic productive process - from the chosen ingredients to testing methods. Nothing escapes the well-informed customer’s eyes, who, data has shown is very willing to advocate in favor of those able to fulfill on their promises and stick to their values. Customers connect to stories on a personal level, so it is important for brands to be consistently building and supporting their storytelling with evidence. As a result of these trends,, 44% of beauty shoppers in the US are directly inspired by friends, co-workers, acquaintances, and outside influencers. Beauty brands must understand the dynamics behind a customer’s decision and lead the conversations where they are taking place, especially in regards to marketplaces like Amazon.com, and social media outlets such as Facebook. OURVISION Beauty lies in theessential. It isthestate of being pleasing to the senses

3. Here are the main opportunities you should be looking at in order to stay ahead of the curve. Agility Omnichannel Every agent in this system has to learn to timely respond to market changes and act upon opportunity. Foster omnichannel strategies to enhance the in-store experience, while provoking greater discussion on subjects pertinent to the online dialogue. Be engaging You should be able to communicate your core values effectively and empower customers so they can lead the campaign by telling your brand’s story.

4. Why partner with VTEX? We are here not only to offer the technology, but to establish a true partnership. We believe that differentiating ourselves only by the features we provide does not add enough value to the relationship. Software functionalities can be developed, however trust and long-lasting relationships can only be earned. Aside from a comprehensive array of capabilities, an agile methodology and a lower total cost of ownership, we at VTEX pride ourselves on being forward thinkers and market influencers, as well as consultants to our customers. Our teams are designed to continuously and autonomously evolve our platform in order to provide a state-of-the-art experience for our customers.

5. Why partner with VTEX? 01. LATEST INNOVATION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE +30% +67% +7% landing to checkout average order value organic traffic +25% best result +132% best result +92% best result 05. SHIPPING & FULLFILMENT 04. SALES CONVERSION 06. IT & SECURITY +25% +54% +70% Avg time to go live 109 days approved orders conversion rate Time to market +300% best result +40% best result +416% best result

6. Have you gotten your omnichannel experience right? Wecan help youmake it happen. Be able to integrate data from different channels, improve customer experience, generate more traffic into your physical store, decrease inventory shortfall and increase sales. Our platform can connect any BackOffice and POS into a single order management system with multi-inventory, multi-points of collection, and multi-delivery management.

7. If your customer is Omnichannel, whyaren’tyou? Omnichannel is a multi-sales approach that offers consumers an integrated purchasing experience. Full visibility of your inventory and efficient management of orders and deliveries becomes vital in this process. VTEX Omnichannel delivers solutions that help retailers increase their inventory depth, reduce disruptions, solve fiscal problems, generate more traffic in physical stores and, most importantly, feature business intelligence in a centralized and universal way, connecting the physical environment to the digital one. It seamlessly provides full control, while increasing the ability to sell and satisfy.

8. So, what does it mean in numbers? 60% 1 Bi US$ 73% Of Lowe’s online purchases are withdrawn in the physical store and 40% of these consumers end up buying additional items. Is the increase in revenue Macy’s has generated after reducing stock shortfall in adopting the Pick-to-the-last-unit (P2LU) system. Of US consumers use more than one channel to make a purchase decision and 23% of them make a new purchase within 6 months 30% 60% 56% Of what is purchased offline is influenced by online in the US. Increase in Walmart’s eCommerce revenue after adopting Omnichannel Strategies, like voice assistants integrated to pickup in store delivery. Is the increase in LTV (Lifetime Value) brands have perceived after adopting an omnichannel strategy

9. What is our approach? ASSISTEDSALES STOREPICKUP Customers can generate the order in the eCommerce and the retailer uses OMS to notify that the order is ready to be withdrawn in the physical store. The customer has the option of deciding the eCommerce order and, even selecting more items to add to the cart, and then finalizing the purchase. Your sales reps can be guided by using InStore to create a more advised and customized approach to the customer in the physical store. With centralized stocks and eCommerce history available, sales can be finalized using a tablet or mobile device without a bureaucratic approach for: payment splits; invoice integration; notifications of stock breach; store inventory integration with the inventory information from the ERP.

10. What is our approach? PRODUCTRETURN TRULYOMNICHANNEL Customers can start their purchases on a mobile device and add more items to the order using desktop. The cart can be retrieved in a physical store by another (approved) person, like a spouse, so the order can be closed then, and the purchase will be concluded. It doesn’t matter how many devices are part of the sale. Vendors can attend to customers in a personalized way, assisting with the entire sale process; from helping customers choose the products, through payment, and choosing delivery methods. Additionally, physical stores can assume a showrooming role or be used as a Pick-to-the-last-unit (P2LU) system, a control provided by the OMS Flow, guaranteeing an unified and consistent experience from start to completion. When a consumer needs to return an item, we make the process simple. In these cases, the seller can use the Instore feature to track down the origin and value of the product without needing an invoice. It is possible to track the history and flow of the order, regardless of the channels and type of the operation, while easily managing the return and reversing logistics of the product. Then, the customer can simply opt for the chargeback. This is possible even in situations where there is a split between cardholder payments and gift vouchers.

11. “Unifying commerce is essential and one of the key factors sustaining our global expansion.” ArturGrynbaum O Boticario's CEO Some of Our Delighted Cosmetic Customers http://www.tvz.com.br http://www.lelis.com.br

12. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE VTEX INSTORE CMS RECURRENCE VTEX InStore allows you to reimagine your physical store, backed by the power of eCommerce using the same catalog, the same product information, the same prices and promotions, the same customer data and the same management system. It ultimately provides full omnichannel consistency. Allow your customers to rebuy their last purchases with the click of a button, increasing convenience and conversion rates. Unlimited layout control (HTML, CSS, JavaScript, Flash, XML) is provided so your store can look exquisite while functioning most efficiently.

13. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE MARKETPLACE CAPABILITIES SEO SOCIAL INTEGRATION You can sell your products in the 2300+ VTEX Stores, 20+ natively integrated marketplaces, or become a marketplace yourself. Social media is one of the best ways to generate traffic, especially in regards to cosmetics. Being able to monetize this powerful channel expands your selling capabilities to a new and unforeseen level. SEO is enhanced via metatags, 301 redirects, canonical, friendly URL’s for all pages, HTML customization, sitemaps, and robots.txt.

14. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE RATINGS AND REVIEWS MOBILE FIRST A/B & MULTIVARIATE TESTING 85% of consumers rely on online reviews as much as they would from a friend’s recommendation. Allow your customers to build your online reputation and you will see your results increase accordingly. Some VTEX clients have seen over 50% of their sales coming from mobile, so it’s crucial that your eCommerce has a responsive design. VTEX offers native A/B & Multivariate Testing capabilities. These tests are conducted simultaneously to verify which version will have the best results.

15. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE STORE PERFORMANCE SMARTCHECKOUT LOYALTY AND REWARDS VTEX TRIGGER MESSAGES VTEX SmartCheckout PCI DSS offers a safe 1-click-to-buy seamless experience without the need of a password, increasing conversion rates by more than 25%. During the checkout process, points may be redeemed for discounts. Rewards are configured per SKU and Sales Channel. A study by the Aberdeen Group showed that a 1-second delay in page load time is equal to 7% less in conversions. We have a very mature technological foundation and are ceaselessly developing ways to make our platform faster. You can configure upsell, cross-sell, cart abandonment, product reviews, happy birthday notices, and credit card expiration messages with VTEX Trigger mail or SMS.

16. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE OMS VTEX LOGISTICS 360° MANAGEMENT Centralized order management meets customer expectations to buy, fulfill, and return goods. Customers can even alter orders already in place. Easily integrate your existing ERP, CRM, WMS, TMS for real-time product availability, delivery options, and package tracking information. Multi-docks, multi-inventory, and multi-carriers per Sales Channel are available. After buying through the app or website, customers will also have the option to pick-up the product at the nearest store. This method also has the possible benefit of provoking additional interest in other items in store.

17. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE AGILE BY DESIGN HEALTH CHECK ROBOT SECURITY CERTIFICATIONS We are a PCI DSS Compliant company since 2013, SSAE 16 standards infrastructure audited, Sarbanes-Oxley, we have 2048 Bits Key and RSA encryption, and we are ‘low risk’ by QualysGuard tool. Deployments follow the agile methodology and can be as frequent as 50/day which includes: bug fixes, minor and major releases with zero-downtime, allowing your commerce platform to evolve every day. A key component of our monitoring system is the Health Check Robot. It tests a variety of features, including the consumer journey in the web store.

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