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HEALTHIER BRANDS FOR A HEALTHIER BUSINESS – FOOD & DRINK SUMMIT Seminar date : Thursday 17th March

HEALTHIER BRANDS FOR A HEALTHIER BUSINESS – FOOD & DRINK SUMMIT Seminar date : Thursday 17th March. “Fosbury Flop”. 1968 Olympics. Source of Data. Dedicated to consulting and insights only in consumer health and nutrition both US and global. Based in US and Europe

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HEALTHIER BRANDS FOR A HEALTHIER BUSINESS – FOOD & DRINK SUMMIT Seminar date : Thursday 17th March

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  1. HEALTHIER BRANDS FOR A HEALTHIER BUSINESS – FOOD & DRINK SUMMIT Seminar date : Thursday 17th March

  2. “Fosbury Flop” 1968 Olympics

  3. Source of Data

  4. Dedicated to consulting and insights only in consumer health and nutrition both US and global. • Based in US and Europe • Member of Health and Wellness Advisory boards of many large packaged goods companies • Cornerstone of knowledge based on HealthFocus Trend Survey covering current and evolving topics in consumer health and nutrition in the USA and in other 32 Countries

  5. HealthFocus Trend Survey Country History

  6. Food Related Concerns • Labeling • Organics • Attitudes towards cooking and eating out • Family and Child Nutrition and Health • Attitudes Towards Health • Attitudes Toward Food • Nutrition Health Interests and Concerns • Factors that Make Up Well-being • Key Health Benefits of Interest • Key Ingredients of Interest • Meal Habits • Product Usage • Shopping Patterns • Brand Usage • Weight • Sustainability • Foods used for health management • Food vs. Prescription usage • Exercise Habits • Segmentation of Shoppers • Segmentation of Parents • Demographics HFI Trend Survey Asks Shoppers About:

  7. HealthFocus Information is attitudinal to help understanding of Human Behavior and the Potential opportunity or need to fill. Beliefs Motivations Perceptions Behaviors

  8. What Drives Health?

  9. How Many of You Are Healthy? State of Mind

  10. UK Health and Diet

  11. Why Are We Healthy? Physical Condition State of Mind Balanced Nutrition Usually feel good except for the odd cold or flu Usually eat well and generally get the nutrients I need Pretty happy and satisfied No major illnesses that aren’t under control Have family/friends/pets/other for support. Pretty knowledgeable about what to avoid Pretty active, no trouble moving around 11

  12. In Defining Wellbeing – A lot of the Pieces are Equally Important Almost equal parts family support, good health, and feelings of satisfaction Followed by Spirituality for Some Followed by Friends, Money and Career Feelings of Contentment Or Happiness 78% (78%) Family Relationships 80% (81%) Physical Condition 76% (78%) Social Relationships 63% (69%) Satisfaction With Work or Career 53% (63%) Financial Status 61% (69%) Spirituality Including Religion 25% (47%) 18 country global UK 2010 Please rate the importance of each in creating a feeling of total well-being or fulfillment.

  13. So What Does It Mean? Half of shoppers globally are notoriously inconsistent in their diet and health efforts as they move back and forth between other priorities. Strongly agree/agree Because achieving health means balancing life.

  14. Primary Drivers to Eat Healthy

  15. Who is Eating healthy?

  16. Everyone Healers Unmotivated Strugglers Disciples Investors Managers

  17. PROACTIVE REACTIVE PASSIVE HFI Segments

  18. Mapping our Segments to the HMT Model™...

  19. Moms are controlling health for their children Motivation Ability Opportunity Nurturer Controller Overwhelmed Uninvolved 19

  20. Global Gatekeeper Segmentation Nurturer Controller Overwhelmed Uninvolved 20 18 country totals

  21. Healthy Innovation

  22. Three Platforms of Healthy Innovation Market Size Commitment Loyalty Profit Margin Purity Functional Medical Value, Taste, fit with current lifestyle, segment appropriate and benefit driven

  23. 4 topics every UK Food Manufacturer Should Understand • Weight Schizophrenia • Energy to everything • Positive Aging • “Immunity”

  24. For more information, please contact:Steven WaltonHealthFocus International+1 727 821 7499swalton@healthfocus.com

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