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Pinterest

Pinterest. By: Rachel Schroeder/ BUS111. Introduction. Users grew 400% from September to December of 2011 “Studies show that Pinterest drives more visitors to third-party websites than Googe+, YouTube and LinkedIn combined” ( http://tinyurl.com/7uc22nx )

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Pinterest

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  1. Pinterest By: Rachel Schroeder/ BUS111

  2. Introduction • Users grew 400% from September to December of 2011 • “Studies show that Pinterest drives more visitors to third-party websites than Googe+, YouTube and LinkedIn combined” (http://tinyurl.com/7uc22nx) • Interest Graph: content that is organized according to interest topics • i.e. facebook – Information shared by people • A virtual pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests & hobbies • Founded by Ben Silbermann

  3. Navigation

  4. How does Pinterest ingrate itself into social media? • When pinning images/website links to your board, most of them can be directly posted to facebook or twitter • Provides direct link to website – connect with target audience, drive website traffic, generates sales and leads • Example: Etsy & Modcloth • 7,000 pins since Fall 2011 • Builds E-commerce & Online community

  5. Pinterest is the Future • Top users are woman at the ages of 25 to 44 – Also the top spenders in our economy • Pinterest is growing faster than Facebook • Fits the busy lifestyle of American’s today • Efficiency • Closed Network – Millions of users • http://pinterest.com/rschrads/ • http://pinterest.com/laurenconrad1/

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