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Pinterest for Business

Pinterest for Business. What is Pinterest?. Pinterest is a social bookmarking tool People pin images that they find around the web and place them into categorized collections (boards) Think of Pinterest like an interactive, shareable scrapbook . Pinterest 2014. 70 million users

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Pinterest for Business

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  1. Pinterest for Business

    ImpactOnlineMarketing.com
  2. What is Pinterest? Pinterest is a social bookmarking tool People pin images that they find around the web and place them into categorized collections (boards) Think of Pinterest like an interactive, shareable scrapbook ImpactOnlineMarketing.com
  3. Pinterest 2014 70 million users 68% female / 32% male; females 5x likelier to be active Heavy emphasis on décor, babies, fashion, recipes, and weddings Visual in nature – best for visual products/services Need to verify account to access analytics ImpactOnlineMarketing.com
  4. How Can Pinterest Help a Business? Product/Service is pleasing to the eye making it an ideal platform for visual products / services Users can click through to the source Another way to grow the “know-like-trust” factor with your target audience ImpactOnlineMarketing.com
  5. Should YOUR Biz Be on Pinterest? Pinterest best for visual businesses that feature: Babies & families Recipes and food in general Restaurants & bakeries Fashion: clothing, shoes, accessories Spa/beauty/health Pets & cute animals Real estate & lodging Home décor & furnishings Travel & recreation Art & photography ImpactOnlineMarketing.com
  6. Setting Up Your Account Join Pinterest Signup with Facebook, Twitter or email Confirm via email ImpactOnlineMarketing.com
  7. Getting Started Set up our account by completing the form You will be asked to follow 5 “boards” You will then start your first board Select from preset topics or create your own Something – give board a name Repin others posts ImpactOnlineMarketing.com
  8. Completing Your Profile Can change your username Upload a different image Add information about you Add a location Add your Facebook and Twitter settings ImpactOnlineMarketing.com
  9. Pinterest for Business Need a separate account Choose type of business Add description and logo Verify your website Add a location Create boards or pins ImpactOnlineMarketing.com
  10. Pinterest Tools Pin It Button Pinterest Widgets – adds button or widget to your website – make it easy for people to “pin” Copy the code to your site (or install via a plugin if using WordPress) Can drive traffic back to your site Ex: hover over photo at SkinnyDipCandle.com ImpactOnlineMarketing.com
  11. Pinterest Boards You can add multiple boards You can move boards around Keep your boards focused on topics related to your business (don’t mix in personal boards) ImpactOnlineMarketing.com
  12. Using Pinterest for Business Creating boards that your customers will find useful, such as “Insider Tips” or “Top Trends” without being directly “salesy” Hold contests in which your customers are rewarded for adding your products to their pinboards Add a pin to your blog or website to allow easy sharing of your content ImpactOnlineMarketing.com
  13. From Entrepreneur “Perhaps Pinterest’s most powerful business application is the ability to post images of your company's products on your Pinterest board and link them back to your website. It works as a sort of virtual store catalog.” – Jason Falls for Entrepreneur.com ImpactOnlineMarketing.com
  14. Pinning Tips Include good descriptions with your pin images. A good description will stay with an image as it gets repinned. If the image is something from your own site, use your business name in the description. Pin from a variety of sources. ImpactOnlineMarketing.com
  15. Ways to Repin Use the Add Link on Pinterest Install the Pin It Button on your bookmark toolbar iPhone app Click the Pin It Button on the website/blog Repinning ImpactOnlineMarketing.com
  16. Getting Social on Pinterest Tag other Pinterest users in your pins by using “@username” in your descriptions. Mix original pinning with repinning. “Repinning” is repeating someone else’s pin to your followers (like a retweet on Twitter). Comment on and “Like” other people’s pins when you want to recognize great content and engage other users. Following others boards – can follow all boards of a Pinterest member, or only specific boards. ImpactOnlineMarketing.com
  17. Potential Pinterest Pitfall “Remember that this is social media. If you simply display images of your products without contributing other content or sharing other users' pins, you'll likely find that people don't pay much attention. After all, no one likes a self-absorbed blowhard.” – Jason Falls for Entrepreneur.com ImpactOnlineMarketing.com
  18. Get Going and Start Pinning Pin engaging or funny things (that are relevant) Pin regularly Be social Follow others Like images Comment on images Re-pin images Share ImpactOnlineMarketing.com
  19. Questions? ImpactOnlineMarketing.com
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