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Pinterest: A Virtual Pinboard Revolutionizing Online Discovery

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Pinterest, founded in 2008 by Evan Sharp, Ben Silbermann, and Paul Sciarra, has become a leading virtual pinboard platform with 12 million unique monthly visitors in the U.S. The company has raised $37.5 million across various funding rounds, including angel investments and Series A and B funding. Pinterest's success lies in its user-friendly design and intuitive image-based interface, making it an attractive platform for users seeking inspiration. With a robust business model leveraging affiliate links through partners like Skimlinks, Pinterest stands out in the competitive landscape.

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Pinterest: A Virtual Pinboard Revolutionizing Online Discovery

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Presentation Transcript

  1. Pinterest Cheng Chen

  2. Virtual Pin-board

  3. Financials • Funding: $37.5M • Skimlinks • Affiliate links • 12 million unique monthly U.S. visitors

  4. History • 2008, founded by Evan Sharp, Ben Silbermann, Paul Sciarra • Investment • Angel, 1/10 $500k • Series A, 5/11 $10M • Series B, 10/11 $27M CEO Ben Silbermannat SXSW

  5. What’s Hot?

  6. What’s Hot(cont’d)

  7. What’s Hot(cont’d)

  8. User Demographic

  9. Secret Sauce • Simplicity and well designed UI • Image is inituitive • Business model

  10. Competition

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