140 likes | 241 Vues
Colorado State University Extension Design Standards. http://graphicstandards.colostate.edu/files/pdf/csu-toolbox.pdf. Why Branding? Why Standards? Why Now ?. New Vice President for External Relations at CSU (increased visibility).
E N D
http://graphicstandards.colostate.edu/files/pdf/csu-toolbox.pdfhttp://graphicstandards.colostate.edu/files/pdf/csu-toolbox.pdf
Why Branding? Why Standards?Why Now? • New Vice President for External Relations at CSU (increased visibility). • CSU President Frank and others are getting out into the community more--they notice both good and bad examples of inclusion of the CSU and Extension brand. • Clarifies for our clientele our research base.
The change? Decreased space between ‘Colorado State University’ and ‘Extension’
The change? We can now use the Extension ‘swoosh’ (and ram’s head on BUSINESS CARDS).
The change? • Sub brand name after CSU/Extension identifier
What hasn’t changed • Artwork such as Colorado Master Gardener graphic element can be larger, and separate element in design.
http://graphicstandards.colostate.edu/files/pdf/csu-toolbox.pdfhttp://graphicstandards.colostate.edu/files/pdf/csu-toolbox.pdf • www.ext.colostate.edu/staffres/extension-tb.pdf