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Commu n ity Event

Commu n ity Event . Hannah Summers, John Lowery, Megan Piotrowicz. Strengths. New form of the Pro Bowl (more people attending) No longer AFC vs. NFC Drafted teams Ranked #4 in US for tourism Ranked #1 in US for quality of living Native culture specific to the state

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Commu n ity Event

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  1. Community Event Hannah Summers, John Lowery, Megan Piotrowicz

  2. Strengths • New form of the Pro Bowl (more people attending) • No longer AFC vs. NFC • Drafted teams • Ranked #4 in US for tourism • Ranked #1 in US for quality of living • Native culture specific to the state • Great weather year-round • Ranked #2 in US

  3. Weaknesses • Expensive travel • #1 in US - About $800/day • #2 is New York at $320/day • Isolated from Continental US • About 2,000 miles away • New sports team to the state

  4. Opportunities • New form of Pro Bowl (Marketing aspect) • High number of homeless people • Over 6,000 people • Only 1,200 live in shelters • Increased 8.6% since 2010 • Only professional sports team representing the state • High-profile players • Ben Rothlisberger #7 QB • Aaron Rodgers #6 QB before injury • Matt Forte #3 RB • Surfing is the most popular sport for the youth

  5. Threats • Natural disasters • Possible threats to the environment and wildlife • Honolulu ranked #2 in US for worst traffic

  6. Problem • Homelessness • 80% do not live in shelters • Homeless camps on beaches and sidewalks • Affects tourism

  7. Objectives • Gain exposure for the Honolulu Pineapples franchise • Show appreciation and bring awareness to the unique Hawaiian native culture • Bring awareness to the growing problem of homelessness in the state of Hawaii, and work with the local Habitat for Humanity to help their endeavors in fixing the problem

  8. SURF for SHELTER

  9. SURF for SHELTER • When? • 2014 Pro Bowl Weekend • Saturday, January 25, 2014 • Where? • Kuhio Beachin Honolulu, Hawaii • How much? • Adults (18+): $10 • Kids: $7 • Surfers: $100 • ALL proceeds go to Habitat for Humanity

  10. How will it work? • Age divisions: • 13- 16 • 17-21 • 22 and older • Competition: • 3 rounds • 14 teams (R1) • 7 teams (R2) • 3 teams (R3) • 5 minutes to a round to catch as many waves as you can • Teams: • 2 surfers per team • Team sponsored by NFL player • 14 teams in division • Scoring: • Average both surfers score on team • Highest scores advance to next round

  11. Event Schedule Check In Competition Times 8:30 a.m.- (13-16) 10:00 a.m.- (17-20) 11:30 a.m.- (21+) 1 p.m.- (13-16) 2 p.m.- (17-20) 3 p.m.- (21+) 4:30 p.m.- (13-16) 5 p.m.- (17-20) 5:30 p.m.- (21+) 6:15 p.m.- Announce Winners, Commence raffle & silent auction • 7 a.m. (Ages 13-16) • 8 a.m. (Ages 17-20) • 9 a.m. (Ages 21+) Round 1 14 Teams Round 2 7 Teams Final Round 3 Teams

  12. JUDGES Skip Frye Shane Dorian Bethany Hamilton

  13. Attractions • Helena’s Hawaiian Food • Authentic Hawaiian Barbeque food • Chicken • Short Ribs • Pork • Salmon • University Flower Lei’s • $2 a lei • Habitat for Humanity Tent • All proceeds go directly to Habitat for Humanity • Dole products • What to do for those not competing • Beach volleyball • Hula dancing lessons • Hang out with players

  14. PRIZES Raffles Silent Auction Watching game of your choice in the President’s box with him Season tickets Actual game worn jerseys that are framed and signed • Signed player jerseys • Signed helmets • Signed footballs • Spend a day with Aaron Rodgers

  15. Plan of Attack #surf4shelter

  16. Plan ofAttack • Honolulu Pineapple’s Website • www.honlulupineapples.org • Pro Bowl Website • http://www.nfl.com/probowl • University of Hawaii Athletics • Aloha Stadium • Big screen • Poster’s hanging around stadium

  17. Evaluation • Attendance • Money Raised • Survey at Event • Likes on Facebook • Overall feelings/comments on media outlets

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