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Recruitment and Retention

Recruitment and Retention. College of Natural Sciences University of Northern Iowa Joel Haack Siobahn Morgan. College of Science & Technology Georgia Southern University Bret S. Danilowicz Dean. View from the South-East. South-East (SE) Demographics.

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Recruitment and Retention

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  1. Recruitment and Retention College of Natural Sciences University of Northern Iowa Joel Haack Siobahn Morgan College of Science & Technology Georgia Southern University Bret S. Danilowicz Dean

  2. View from the South-East

  3. South-East (SE) Demographics Projected change in High School Graduates by 2022*: Georgia (GA) +40% North Carolina (NC) +34% South Carolina (SC) +6% Tennessee (TN) +10% The Population is Rising… *Data from Measuring Up 2008 (www.highereducation.org)

  4. SE Demographics (2/3) Percent of Students in Public v Private Higher Education*: Georgia (GA) 82% / 18% North Carolina (NC) 84% / 17% South Carolina (SC) 84% / 17% Tennessee (TN) 73% / 28% …Public Universities are Expected to Bear the Majority of the Growth… *Data from Measuring Up 2008 (www.highereducation.org)

  5. SE Demographics (3/3) …Once Enrolled, Students are ‘Average’ at Completion. *Data from Measuring Up 2008 (www.highereducation.org)

  6. Retention in GA 56% 4-year; 44% 2-year

  7. Retention in NC 44% 4-year; 56% 2-year

  8. Retention in SC 49% 4-year; 51% 2-year

  9. Retention in TN 58% 4-year; 42% 2-year

  10. South East Retention Retention ‘increasing’ at Research Universities Retention ‘flat’ at Comprehensives Retention ‘declining’ at Community Colleges Recent Retention at Georgia Southern University…

  11. Georgia Southern: DFWs in Science Core

  12. Retention Initiatives* in STEM at Georgia Southern • Intrusive Advisement • Supplemental Instruction • Guided Inquiry *Based on an NSF-STEP grant ‘ASPIRES’ to C. Whitlock (PI)

  13. Intrusive Advisement Students meet with ‘Hand Selected’ faculty advisors twice a semester their Freshman & Sophomore years Students with one or more unsatisfactory mid-terms called in for a ‘special’ session Faculty given re-assigned time to work in Center 93% of students advised ‘well’ each semester, up from the 70s%

  14. Supplemental Instruction An extra hour of ‘anything’- lab time, revision time, case studies, but led by a peer mentor Developed many new ways of adding instructional time Logistics are a NIGHTMARE for a comprehensive- finding qualified peers, faculty members must manage the peers, and scheduling…

  15. Guided Inquiry Support faculty to use active learning in the classroom (e.g. SCALE-UP and POGIL) Implemented in Chemistry and Physics Core DFW Chem 38.8%  20.8% DFW Phys 34.3%  11.6% Student learning also increased!!!

  16. Retention ‘Take-Aways’ from Georgia Southern Retention is *rapidly* increasing, which presents new difficulties Almost everything has worked, as long at faculty are supported in their efforts

  17. UNI Background UNI is a comprehensive institution. Not regional, in that we have a statewide mission. Total enrollment (Fall 2009) is 13,080. 86.3% of these students are undergraduates. For incoming freshmen, mean ACT is 23 and mean high school rank is 71st %ile.

  18. Source of UNI Students Between 2003 and 2008, 90.6-93.2% of new UNI undergraduates are residents of Iowa; 3.5-6.0% are nonresident US; 1.0-3.6% are international.

  19. Diversity at UNI American Indian/Alaskan Native 0.3% Asian/Pacific Islander 1.2% Black/African American 3.2% Hispanic/Latino 1.9% White 89.7% International 3.7% Of all students at UNI, Fall 2008

  20. State Demographics American Indian/Alaskan Native 0.5% Native Hawaiian/Pacific Islander 0.1% Asian 1.6% Black/African American 2.7% Hispanic 3.7% White 91.3%

  21. Falling number of HS graduates

  22. CNS Goals RECRUIT RETAIN RAISE MONEY

  23. Full Participation in UNI Efforts In general, Admissions at the university has changed its model from sitting back, merely responding to student inquiries and evaluating applications. It is now actively recruiting students applications and improving the yield for those admitted.

  24. Examples University Enrollment Management Committee (President, Provost, VP for Student Affairs, Registrar, Admissions, Financial Aid, TRIO Program, Graduate Dean, Continuing Education Dean, Student Body Vice-president, Institutional Research, AND CNS Dean and a CNS Department Head)

  25. Examples • Preview Days (high school students visiting campus) including a special CNS Preview Day • Prospective students sent letter of invitation for themselves and their parents. • Designed specifically for students interested in CNS. • Modeled after general UNI Preview Days

  26. Details of CNS Preview Day • Welcome • Admission office presentation • CNS presentation • Two 45-minute departmental visits • Student panel discussion about life at UNI • Lunch • Online Scholarship Application Assistance

  27. Examples Preview Days (high school students visiting campus) Invitations to specific groups (including bussing students to campus from up to 100 miles away) Hosting visits by school groups Diversity recruiting Using Financial Aid with greater intention

  28. Examples Diversity recruiting Branding effort led by University Marketing and Public Relations Intentional use of Financial Aid Publicity (working with Public Relations) Marketing (working with Marketing) Summer camps (just underway for HS students)

  29. Recruitment videos Recruitment DVD for College of Natural Sciences and each department See, for example, Earth Science: www.youtube.com/watch?v=BbX1DKxKuTc Industrial Technology: www.uni.edu/indtech/

  30. Transfer Students “Dual admission” agreements with CCs offers admission to arts, athletics, music, and theatre events library privileges wellness center access guaranteed admission if meet certain conditions Programmatic Articulation Agreements

  31. Improve Yield UNI Up Close Days For admitted students: explore majors, services, and facilities two visits to academic departments tours of Residence Halls, Financial Aid, Alumni Association, Performing Arts Center, Honors Program

  32. Results

  33. Retention UNI is doing this quite well, especially among our peers. 82.3% of 2008 first-time, full-time students returned for Fall 2009 The rate for MA Public Universities is 69.8%. The overall national rate is 65.9%.

  34. Resources https://www.noellevitz.com/Papers+and+Research/ https://www.noellevitz.com/RecruitingBenchmarks https://www.noellevitz.com/RetentionBenchmarks

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