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RECRUITMENT AND RETENTION

RECRUITMENT AND RETENTION. CAPT HOUSE. RECRUITMENT. WHO? WHY? WHAT? WHERE? WHEN?. RECRUITMENT. WHO?. Cadet. Adult. RECRUITMENT. CADET:. Youth. Parent. Guardian. RECRUITMENT. CADET:. Main Concerns Feeling part of a group Feeling Important Fun Indepence Flying

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RECRUITMENT AND RETENTION

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  1. RECRUITMENT AND RETENTION CAPT HOUSE

  2. RECRUITMENT WHO? WHY? WHAT? WHERE? WHEN?

  3. RECRUITMENT WHO? Cadet Adult

  4. RECRUITMENT CADET: Youth Parent Guardian

  5. RECRUITMENT CADET: Main Concerns Feeling part of a group Feeling Important Fun Indepence Flying Emergency Services

  6. RECRUITMENT CADET: Parent/Guardian Main Concerns Safety Growth Values

  7. RECRUITMENT CADET: Parent/Guardian POTENTIAL MEMBER

  8. RECRUITMENT SENIOR: Main Concerns Feeling part of a group Feeling Important Fun Indepence Flying Emergency Services

  9. RECRUITMENT SENIOR: Pilots Specialty Tracks Emergency Services Teachers

  10. RECRUITMENT

  11. RECRUITMENT WHY? Why are you in CAP? Why should they join CAP?

  12. RECRUITMENT WHAT? …are you selling?

  13. RECRUITMENT Features VS Benefits

  14. RECRUITMENT WHERE? Social Media Open House Events Everywhere

  15. RECRUITMENT WHEN? Timing (Open House) Events

  16. RECRUITMENT WHEN? Timing is critical Open House - Two weeks after school begins Never before or during a school break

  17. RECRUITMENT WHEN? Events Parades Airport Events Community events

  18. RECRUITMENT Note: • NEVER gossip • NEVER complain especially about CAP and its members • Casual conversation • NEVER oversell

  19. RETENTION THEN WHAT?

  20. RETENTION Find out what their interests are

  21. RECRUITMENT Main Concerns Feeling part of a group Feeling Important Fun Indepence Flying Emergency Services

  22. RETENTION Get the new member on plugged in right away

  23. RETENTION Cadet: get them on an oflight get Curry

  24. RETENTION Senior: get Level I get in a Specialty Track get them to work

  25. RETENTION DELEGATE: empower share the love correct with respect

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