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What are the Media?

What are the Media? Rob Harper (EMD) What words describe the media? Media Partners Broad use of communications technology puts media at the scene Every day brings examples of media helping in a unique way during a response Media When we think of “media”, we think of: Media Goals

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What are the Media?

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  1. What are the Media? Rob Harper (EMD)

  2. What words describe the media?

  3. Media Partners • Broad use of communications technology puts media at the scene • Every day brings examples of media helping in a unique way during a response

  4. Media • When we think of “media”, we think of:

  5. Media Goals • Inform the public • Monitor what’s happening around us

  6. What Are the Media? • Identify types of media, their needs, and their audiences • Define terms commonly used by the media • Discuss the role the media plays in emergency management Unit III Objectives

  7. Media Assistance • The media helps to: • Reduce public panic • Prepare the public for action • Alert/warn the public about what may follow • The media are your most direct channel to your mass audience

  8. Media Outlets • Print • Radio • Television • Internet

  9. 5 - W’s + 1 H WHO? WHAT? WHEN? HOW? WHY? WHERE?

  10. Working with the Media Each medium has specific expectations: Television - access to the “action visual” Radio - immediate audio or an interview Newspaper reporters - more detail and background information

  11. Contacting Local Media • Visit media managers and reporters • Print • Radio • TV • Other ways to contact local media • News releases, news conferences, briefings, etc...

  12. Facts Journalists Want From You • Cause of disaster • Eyewitnesses/first responders • Extent of community response • Scope of event • Casualties, injuries • Survivors • Property damage • Background

  13. Media Needs on the Scene • Access to scene (reporters and photographers) • Access to persons in charge • “Big picture” • Status reports • Parking for equipment • Telephones, food, lodging, gas

  14. Media’s Role in EM • Work together to develop/promote public information programs • Meet with news media directors to explain your public information plan earthquake safety measures save lives

  15. Media’s Role in EM • Encourage newspapers to run emergency management feature stories • Request local media after an event to continue to broadcast the recovery message

  16. Summary • Role of the media is to disseminate information about public safety • Working with the media involves opening two-way communications • Effective use of the media helps reach your target audience

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