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MOSAIC Group Summary Descriptions

Discover the insights of Pacific Micromarketing's report, analyzing data accuracy and suitability. Learn how to read a Mosaic profile for effective marketing strategies and targeting.

daniellewilliams
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MOSAIC Group Summary Descriptions

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  1. MOSAIC Group Summary Descriptions Pacific Micromarketing - 2012 Disclaimer: Pacific Micromarketing has produced this report using data owned by Pacific Micromarketing and third parties. Whilst every care has been taken by the owners of the data to ensure the accuracy of the data within this report, the owners of the data (including the State, Territory and Commonwealth Governments of Australia) do not make any representations or warranties about its accuracy, reliability, completeness or suitability for any particular purpose and, to the extent permitted by law, the owners of the data disclaim all responsibility and all liability (including without limitation, liability in negligence) for all expenses, losses, damages (including indirect or consequential damages) and costs which might be incurred as a result of the data being inaccurate or incomplete in any way and for any reason.

  2. IN STRICT COMMERCIAL CONFIDENCE

  3. IN STRICT COMMERCIAL CONFIDENCE

  4. IN STRICT COMMERCIAL CONFIDENCE

  5. IN STRICT COMMERCIAL CONFIDENCE

  6. IN STRICT COMMERCIAL CONFIDENCE

  7. IN STRICT COMMERCIAL CONFIDENCE

  8. IN STRICT COMMERCIAL CONFIDENCE

  9. IN STRICT COMMERCIAL CONFIDENCE

  10. IN STRICT COMMERCIAL CONFIDENCE

  11. IN STRICT COMMERCIAL CONFIDENCE

  12. IN STRICT COMMERCIAL CONFIDENCE

  13. Appendix B – How to Read a Mosaic Profile

  14. How to Read a Mosaic Profile • The name given to each classification type • Number of households/population/adults 18 and over within each classification type • Penetration % is calculated based on the target volume divided by the base volume • The Normalized index is similar to the index but takes volume into account. • The Index compares the percentage of each type in the customer file against the percentage of each type in the base population. • The index is the means by which each type is determined to be over- or under-represented within the base profile. An index of 100 occurs where the target % is the same as the base % and therefore the proportion of customers in the profile within this type is said to be average. • For the Normalized Index, the average value is zero, so any indices above zero is over represented by the target group and any index less than zero is under represented by the target group IN STRICT COMMERCIAL CONFIDENCE

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