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Measuring Subconscious Motives: A Psychosocial Approach to Understanding Human Behavior

This paper by Ronald F. Piccolo and Gary P. Latham explores a content analysis approach to assess subconscious motives. It emphasizes how language serves as a crucial tool in revealing underlying human nature and psychosocial processes. The authors present two compelling stories that illustrate the impact of subconscious motives on behavior, and they discuss the external validity of their findings. By examining these hidden motives, the study highlights the importance of understanding the intricate relationship between language, psychology, and human actions.

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Measuring Subconscious Motives: A Psychosocial Approach to Understanding Human Behavior

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Presentation Transcript

  1. A Content Analysis Approach to Measuring Subconscious Motives Ronald F. Piccolo Rollins College Gary P. LathamUniversity of Toronto

  2. Psychosocial Processes

  3. Language as a Window into Human Nature

  4. Story 1

  5. Story 2

  6. External Validity

  7. Thank You

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