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Five Generations in the Workplace

Five Generations in the Workplace

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Five Generations in the Workplace

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  1. Five Generations in the Workplace A presentation by: Vince Pavic Director of Human Resources and Employee Relations, Wicomico County Public Schools

  2. Today’s Goal: • To investigate and discuss the phenomenon of having five (5) different generations in the workplace and why it matters. • Intended takeaways: A better understanding of what makes each of these groups tick as well as tips for managing an ever increasing workforce that is diverse.

  3. So What are the Five Generations? • Traditionalists • Baby Boomers • Generation X • Generation Y • Generation Z

  4. TRADITIONALISTS (born 1930-1945) • Also known as: Radio Babies, The Silent Generation • Major Events: • The Great Depression • Social Security Act • Hindenburg Explosion • World War II • Japanese attack Pearl Harbor • Detroit, MI race riots • Atomic bomb dropped on Nagasaki, Japan

  5. The Sights / Sounds of the Traditionalist: • http://www.youtube.com/watch?v=6771yXRBJPw • http://www.youtube.com/watch?v=DL12CVl_SAM

  6. Other Interesting Facts: • Loaf of Bread = 8 cents • Toilet Paper (called tissue then) = 9 cents for 2 rolls • Campbell’s Tomato Soup = 4 cans for 25 cents

  7. Traditionalists: • Have loyalty and respect for authority • Very defined sense of right vs. wrong • Disciplined • Grew up without television • Rely on the past (draw on their experiences) • Detail-oriented • Like consistency and uniformity • Military leadership style • Few women in the workforce • Very patriotic • Value courtesy, respect and formality • Find feedback unnecessary • They seek to do their job, not win approval via feedback • Work comes first/willing to sacrifice personal life

  8. Why Does it Matter? • When recruiting and employing the Traditionalist: • Newspaper Ads • Face-to-face recruitment • Being valued as a worker most important • Salary important, but work is valued very highly • Tap into vast experiences (work and life) • Hard workers who value employers • Lots of Traditionalists re-entering the workforce struggling with retirement • Clear work rules • Expect a stable work environment

  9. BABY BOOMERS (born 1946-1964) • Also known as: The Sandwich Generation, The Golden Generation • Major Events: • WWII comes to an end • Korean War comes to an end • Brown v. Board of Education (Baby Boomers are the first generation to attend integrated elementary schools) • Oral Contraception is approved by the FDA • Kennedy Assassination • Civil Rights Movement • Vietnam War • Moon Landing

  10. The Sights / Sounds of the Baby Boomer: • http://www.youtube.com/watch?v=HTuioUE2wBE&list=RDHTuioUE2wBE#t=12 • http://www.youtube.com/watch?v=LrgvW0KFJqg

  11. Other Interesting Facts: • Average home prices: $12,700 - $16,000 • Average income/year: $5,000 - $9,000 • Gallon of gas: 25 – 35 cents • 1961 Dodge Dart Pioneer: $2,780

  12. Baby Boomers: • Value personal choice • Very involved in their community • Are adaptable • Very goal-oriented • Work well on teams • Value ownership • Used typewriters, not computers • Despite Civil Rights Movement, gaps in education and income levels remain largely unchanged • Work beyond retirement to maintain identity • Have raised children while taking care of aging parents • Like informal, in-person communication • Like meetings (didn’t like my Death by Meeting session)

  13. Why Does it Matter? • When recruiting and employing the Baby Boomer: • Value a competitive salary, flexible benefits (child care, elder care) • Promotional opportunities, movement up the ladder • Prefer promotions and material gains over feedback • Flexibility (job sharing, work-life balance) important • Many Boomers contemplating retirement, creating a worker shortage • Will work long hours and put personal life on hold • Want higher status and material recognition of their work • Put them to work in teams; emphasize job security

  14. Presentation Joke Break:

  15. Generation X (born 1965 – 1983) • Also known as: Baby Busters, Latchkey Kids • Major Events: • Watergate • Iranian Hostage Crisis • Gasoline shortages • Tiananmen Square protest • Berlin wall comes down • Reaganomics • MTV begins

  16. The Sights / Sounds of the Gen X-er: • SOUND: • http://www.youtube.com/watch?v=oMVe_HcyP9Y • http://www.youtube.com/watch?v=xL5spALs-eA • SIGHT: • http://www.youtube.com/watch?v=9gvqpFbRKtQ&list=PL4384F56CBBA9299F

  17. Other Interesting Facts: • Salisbury, MD (1971) – 3 large bedrooms, large kitchen, dining room, utility room ($16,900) • Car 8-track tape player cost $38.99 • In 1979 the average income per year was $17,550. • Apples cost $0.59 for four pounds in CA (1970) • Folgers Coffee cost $1.90/pound (1978)

  18. Generation X-ers: • Characterized by high levels of skepticism • Very educated • Very independent • Very results-oriented with high expectations • Comfortable with authority but not impressed with titles • Technically competent • Forced to “figure it out on their own” • May have respect issues due to growing up quickly • Work is a task to be finished • Appreciate frequent communication/feedback • Question “why” before doing something • Seek a work-life balance

  19. Why Does it Matter? • When recruiting and employing the Gen X-er: • Use multiple avenues to attract (Monster, Social media) • Family is important (benefits and salary are critical) • Autonomy and choice is important • Gen Xers do not do well with micromanagement • This is the sandwich employee (Baby Boomers won’t get out of their way) • Do not expect loyalty and commitment (this generation was let down) • Let them try different roles at work • Emphasize goals/results instead of calculating hours

  20. Generation Y (born 1977 - 1991) • Also known as: Generation Why?, Net Generation, Millenials, Echo Boomers • Major Events: • Attempted assassination of the Pope • Gulf War • Advent of the PC by IBM • Los Angeles Riots (Rodney King) • AIDS epidemic • Challenger Explosion • Use of DNA to convict criminals used for the first time

  21. The Sights / Sounds of Generation Y: • SOUND: • http://www.youtube.com/watch?v=dsUXAEzaC3Q • http://www.youtube.com/watch?v=ap2J9RbXaP4 • http://www.youtube.com/watch?v=7wRHBLwpASw • SIGHT: • http://www.youtube.com/watch?v=dkX8J-FKndE • http://www.youtube.com/watch?v=clqK5OC3BWE&list=PL92A8E1DC551B7180

  22. Other Interesting Facts: • In 1990 a new home cost $123,000 and by 1999 was $131,700. • Six pack of Coca-Cola was $0.99 (1996) • Gallon of milk was $1.90 (1998) • Ground coffee was $3.70/pound (1998) • Supernintendo cost $159.00 • 80’s “bagphones” gave way to Cell phone (2G) technology and cost around $200

  23. Generation Y: • Largest generation since the Baby Boomers (3x Gen X) • Incredible sophistication • Grew up with technology • Much more racially and ethnically diverse generation • Very accepting of others and differences • Raised by protective parents • Raised in one of the largest economic booms in U.S. History • Inquisitive… “Must know” • High sense of entitlement • First “global” generation • Prefer informal and IMMEDIATE communication • Like to have fun at work • Seek instant gratification

  24. Generation Z (1991 and later…)

  25. YDoes it Matter? • Salary and benefits expectations will be very high for this group. • Unmet expectations will cause them to leave • Work social activities are important • Technology and environment • Turnover if not valued • Interactive work groups • Meaningful work • Choice and flexibility • Recruitment/communication: they have been using technology since childhood • Prefer flexible schedules • Crave training opportunities

  26. Generation Z (1991 and later…) • Also known as: New Millenials, Generation 9-11, Zoomers • Major Events: • 9-11 • Space Shuttle Columbia Disaster • Youtube is launched • Hurricane Katrina • Twitter/Facebook/Social Media explosion • Mars Rover • Barack Obama elected as 44th President of the U.S.

  27. The Sights / Sounds of Generation Z: • SOUND: • http://www.youtube.com/watch?v=fibHPYa3nk8 • SIGHTS: • http://www.youtube.com/watch?v=74Bylq3RRr8

  28. Other Interesting Facts: • Last year: • Avg. gallon of gas cost about $3.75 • Folgers Coffee cost $7.98 • Avg. house rent cost approx. $1,195 • Avg. new house purchase cost approx. $289,500 • 2014 Subaru Forester costs $21,995

  29. Generation Z: • Youngest group in the workforce • Extremely tech-savvy • Preferred mode of communication is texting (email is for “old folks”) • Generally happy, and secure • Had protective parents that monitored everything; which was seen as positive • Team players that like engaging in community service • More activities available than ever before; and often co-ed.

  30. Why Does it Matter? • The jury is still out on a lot of what Gen Z will bring to the table • Special emphasis should be given toward negotiation and conflict-resolution skills • Since protected growing up, they are often not used to conflict or how to deal with it • May involve parents or family in issues at work • Relationship building is critical

  31. Generational Summary:

  32. Questions…