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Understanding Global Cultures

Understanding Global Cultures. Mexico. Cultural Metaphors. “Torn National Cultures” Ch. 20 The Mexican Fiesta Ch. 21 The Russian Ballet. Cultural Metaphors. four generic types of cultures, plus “Torn National Cultures” one, such as Russia, that has been torn from its roots at least once.

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Understanding Global Cultures

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  1. UnderstandingGlobal Cultures Mexico

  2. Cultural Metaphors “Torn National Cultures” • Ch. 20 The Mexican Fiesta • Ch. 21 The Russian Ballet

  3. Cultural Metaphors • four generic types of cultures, plus • “Torn National Cultures” • one, such as Russia, that has been torn from its roots at least once

  4. Cultural Metaphors • Unit of analysis in the book = the nation or national culture • Other “units of analysis” may include: • one person (e.g., Paul Buffalo) • the family (e.g., Strodtbeck) • the community • a region • a culture

  5. Culture Counts and it counts quit a bit

  6. Geert Hofstede (1991) • IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)

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