Understanding Global Cultures

1. UnderstandingGlobal Cultures Belgium

2. Scaling chocolates • Belgium best • Godiva better • Ghirardelli better • Cadbury good • Whitman good • Brachs good • Hershey fair • Nestle fair

3. Scaling chocolates • Belgium 70+% cacao • Godiva 70% cacao • Ghirardelli 40% cacao • Cadbury 08% cacao • Whitman xx% cacao • Brachs xx% cacao • Hershey 10% cacao • Nestle 10% cacao

4. http://www.mrkland.com/fun/xocoatl/barlist.htm

5. Scaling chocolates • Belgium $1.62 each • Godiva $1.08 each • Ghirardelli $ .69 each • Cadbury $ .41 each • Whitman $ .29 each • Brachs $ .28 each • Hershey $ .24 each • Nestle $ .23 each

8. Cultural Metaphors “Cleft National Cultures” • Ch. 15 The Malaysian Balik Kampung • Ch. 16 The Nigerian Marketplace • Ch. 17 The Israeli Kibbutzim and Moshavim • Ch. 18 The Italian Opera • Ch. 19 Belgian Lace

9. Cultural Metaphors • four generic types of cultures, plus • “Cleft National Cultures” • one in which the subcultures of the diverse ethnic groups are difficult to integrate

10. Cultural Metaphors • Unit of analysis in the book = the nation or national culture • Other “units of analysis” may include: • one person (e.g., Paul Buffalo) • the family (e.g., Strodtbeck) • the community • a region • a culture

11. Culture Counts and it counts quit a bit

12. Geert Hofstede (1991) • IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)