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Facebook for Beginners. Yes, we really are competing with UPS DOGS. Presented By JJ Francais. Pages vs. Profiles. Profiles Are for your mother, spouse, kids – friends & family Have little no metrics and FB is threatening to remove those Required in order to operate a page. Pages
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Facebook for Beginners Yes, we really are competing with UPS DOGS Presented By JJ Francais
Pages vs. Profiles Profiles • Are for your mother, spouse, kids – friends & family • Have little no metrics and FB is threatening to remove those • Required in order to operate a page Pages • Can buy ads • Have DATA • Have authority
If you don’t have a profile It is easy to sign up But …
They are fun to join (and you should). Join your local groups but remember: Always post from your business page into the groups. NNA has a group and I strongly encourage you to check it, join and contribute. While we are here, let’s check out a feature: Set your notifications correctly! GROUPS
Absolute MUSTS • POST, POST and POST! Did I mention we have to post. If you aren’t posting at least twice a week you are wasting your potential and frankly your time. • Answer Questions! • Share Photos! • Be personable!
Use FB to drive rack sales Also, if you have front page ads and post on FB use that to close the sale! Boost the post with $1 in the town with the lead. Rack Copies
Sponsored posts • Businesses • Events • Traffic Alerts • & More • ONLY AVAILABLE • to print advertisers
Use Tags, CONNECT Tag your photos! Tag locations of special sections Write a description CONNECT – When and where you can
What’s NEXT? • Become an AMERICAN (FB Style) • Videos – this is an easy answer for me. Videos are what catch fire and go viral. It is as simple as that? • After that, learn as much as you can about Facebook Insights.