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Why study digital footprints?

Digital Footprints: Online identity management and search in the age of transparency Web Managers Roundtable Mary Madden Senior Research Specialist Pew Internet & American Life Project. Why study digital footprints?.

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Why study digital footprints?

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  1. Digital Footprints:Online identity management and search in the age of transparencyWeb Managers RoundtableMary MaddenSenior Research SpecialistPew Internet & American Life Project

  2. Why study digital footprints? Never before have so many aspects of our lives been recorded, archived and searchable.

  3. Professional Bios

  4. LinkedIn Profiles

  5. Personal Blogs

  6. MySpace Pages

  7. Information wants to be free…

  8. “GM Motors Confirms Their Company Sucks”

  9. Digital Footprints at-a-glance… • Internet Snapshot • Report Findings • Personal Stories • Suggestions for Web Managers

  10. Who’s Online? • 75% of adults in the U.S. use the internet • up from 46% in 2000 • 93% of teens ages 12-17 use the internet • up from 73% in 2000

  11. Then and now… 2000 5% with broadband at home 50% owned a cell phone =slow and stationary connections 2008 55% with broadband at home 80% own a cell phone =fast and mobile connections

  12. How many of us are participating?

  13. Content Creation: Age tells a different story

  14. Youth of today, Web Managers of tomorrow

  15. Privacy: LOLCats speak up!

  16. Take a ride on the WayBack Machine…

  17. Digital Footprints: Headline Findings • “Study: More Americans Googling themselves” • AP • u47% of adult internet users have searched for information about themselves online, up from just 22%, as reported by the Pew Internet Project in 2002. • “Pew survey: Half of us have looked up people we know on Internet” • SF Chronicle • u53% have searched for information connected to at least one key group of people in their lives. • “U.S. Adults Too Busy Googling Each Other to Worry Much About Privacy” • Information Week • u60% say they are not worried about how much information is available about them online.

  18. Other Key Findings • Just 3% of self-searchers say they make a regular habit of it and 74% have checked up on their digital footprints only once or twice. • 38% of those who search for their names don’t find relevant information about themselves. • One in ten internet users have a job that requires them to self-promote or market their name online.

  19. What we know about our footprints

  20. Who we look for online

  21. Who am I? Self-Googling 101…

  22. A Second Opinion…

  23. Wait a minute…

  24. Me with a moustache?

  25. No introduction needed…

  26. Organizations have digital footprints, too…

  27. Manage your online reputation… • Google Alerts • Technorati • Co.mments • Board Tracker • MonitorThis (Suggestions from LifeHacker) http://lifehacker.com/357460/manage-your-online-reputation

  28. Shape your message…. • Blogging • Flickr • YouTube • Digg • Wikipedia • Facebook • Twitter •  Post fresh content as often as possible. •  Share content as widely as possible. •  Don’t forget to tag, comment and link with abandon.

  29. Know your story online…  Self-literacy: A critical component of digital literacy in everyday life. • Search well and search often. Don’t wait until something bad or embarrassing happens.

  30. Know the path of your users.  Web publishing doesn’t happen in a vacuum. • Web managers should consider the way Web 2.0 content intersects with other content tied to our names and organizations online. • Usability extends beyond your website to the broader network.

  31. Know the other players. •  In the era of search, context is king. • When individual employees publish blog posts, podcasts or video online, that content may be understood within the context of the top search results tied to that person’s name online. • Most of us have histories online.

  32. Sounds like a full-time job…  Alerts are your friend. • Many users are blissfully unaware of their own digital footprints or those of their organization. • Setting up automatic alerts saves time and keeps you in the know.

  33. Don’t be a “Rahodeb.” “Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways you never could before.” -Clive Thompson, Wired

  34. Thank you! Mary Madden Senior Research Specialist Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 mmadden@pewinternet.org 202-419-4500

  35. Photo Credits: Slide 9: Uploaded by foxypar4 under a Creative Commons license (Some Rights Reserved). Available at: http://flickr.com/photos/foxypar4/428376855/ Slide 14: Uploaded by London Public Library under a Creative Commons license (Some Rights Reserved). Available at: http://www.flickr.com/photos/londonpubliclibrary/987125878/ Slide 15: Used with permission from www.icanhascheezburger.com

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