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CANNON

This article delves into Canon's success, focusing on its value chain analysis and core competencies. From its founding in 1933 to innovations in electrophotography and diversification strategies, Canon has established itself as a leader in the imaging industry. The company's ability to leverage intellectual property, engage in joint ventures, and prioritize research and product development highlights its competitive advantages. Discover how Canon remains innovative and adaptable in a dynamic market landscape.

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CANNON

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  1. CANNON Group Members Ayush Sinha David Poon Fez Molla Kirsten Scothon

  2. Contents • Introduction • Value Chain Analysis • Resources,Competincies and Competitive Advantages • Competencies

  3. Introduction • Electrophotography • Process invented by Chester • Carlson-Licensed to Xerox 1948 • 1933 Cannon was founded • Production cameras and • Lenses,Laser camera manufactured in Japan in 50s • Late 60s - Canon enters photocopier market and spectography • Late 70s - Expansion of Xerox’s PPC patents - • Entry of new entrants • Diversification,vision and innovation

  4. Value Chain Analysis

  5. Easy to imitate Trade or buy technology from external partners Wholly owned subsidiaries Personal Backward integration in unique technology Overseas produce parts GINGA(Intranet: 1992) Difficult to imitate Intellectual Property: Patents and Licenses Utilise competitor’s dealers and supply stores Functional Committees Resources,Competencies & Competitive Advantages

  6. EASY TO COPY COMPETENCIES Advertising Prioritise product development Minimise risk Waste elimination programme CORE COMPETENCIES Visionary management Ability to diversify Decentralised R&D Partnerships/Joint Ventures Strong research group Technical innovation Competencies

  7. Questions

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