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Influence of Advertising on Consumer Choices: Results from a Student Questionnaire in Cuba and Portugal

This article presents the findings and answers from a questionnaire on the influence of media, specifically advertising, on consumer choices. The study was conducted among students in Cuba and Portugal as part of a short-term exchange program. The questionnaire examines the impact of advertising on shopping decisions, the usefulness of home-delivered catalogs, the influence of social networks, and the perception of television ads appealing to youth consumerism. It also explores factors influencing clothing purchases, the people students follow when buying clothing, and the purpose of advertising. The article provides insights into the preferences and attitudes of young consumers in these two countries.

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Influence of Advertising on Consumer Choices: Results from a Student Questionnaire in Cuba and Portugal

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  1. RESULTS AND ANSWERS OF THE QUESTIONNAIRE „The influence of media” 6-12.03.2016 CUBA – PORTUGAL Short-term exchange of students and teachers Authors: Sylwia Sarbinowska, Patryk Włodarczyk, Dawid Gąsior Zespół Szkół nr 4 im. Tomasza Klenczara w Katowicach

  2. Advertisinginfluencesthechoice of what shopping? • Yes | Yes • The group 15 to 18 yearsoldareprettysurethatadvertisementhasan influence on ourbuyingchoices. • 2. Catalogs/ Pamphletstheysendhomeareuseful in the decision of yourpurchase? • No | Yes • Everybody answeredthat the homesentleafletsaren'tuseful and the faith of theirexistenceisgarbage (theyhavesuch a sense of humour!). • 3. Yourchoicesareinfluenced by: • The social networks | The othersuse • They don'tthinkthattelevisionadsappeal to youthconsumerism, liketheysaid "We don'twatchtelevision in the era of internet - we justdon'tneedit".

  3. 4. Do youthinkthattelevisionadsappeal to consumerismyouth? • No | No • Their choicesaremostlyinfluenced by social networks as Google orfacebook. • 5. Whatwouldyoubuycertain piece of clothing? • The originality of the piece | Mark • All groupswouldbuysomethingbecause of the brandororiginality of thisproduct. • 6. Whoare the peopleyoufollowwhenbuying a piece of clothing? • I don’tfollowanyone, I choosewhat I like | A friend • We askedyoungpeopleaboutwheretheydrawtheirinspiration from. Boysseem to not followanyone, but girls mostlysaidtheyfollowsomebody’s style from ei. instagram.

  4. Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity • 7. It indicatesthattwoarticlesisinfluenced by advertising? • Music | Mobile phonesorcomputers • Ifwe talk abouttwoitemswhicharemostlypromotedbecause of advertisement - theyconcordantlychooseclothing, mobile phones and music. • 8. In youropinion, whatis the purpose of advertising? • Sales of the product| Brand promotion • The lastquestion was the hardest one and the answer was "We aren'tinterested in thistopic, so we don'thaveany idea". www.10towns.eu

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