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Blogs & Blogging

Blogs & Blogging

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Blogs & Blogging

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  1. Blogs &Blogging • Sunnyvale Public Library • December 5, 2007 • Garrett Kuramoto

  2. What’s a blog? An online journal And so much more…

  3. Blogsvstraditional web sites

  4. Andy Wibbels’ definition an easily, instantly, and frequently updated Web site, focused around a topic, industry, or personality

  5. Frequently updated • Blogs automatically format to highlight the most recent content • Updating doesn’t necessarily mean redesigning the entire site

  6. Instantly updated • Can be created with no experience in minutes • Blogs are ready to edit and publish immediately • Changes are reflected throughout the entire blog immediately

  7. Easily updated • Writing text and adding multimedia content is all done in one easy-to-use interface • All the updating is automatic

  8. anatomy of a blog

  9. Advantages of a blog Bottom line: A blog is a quick, easy, and free way to create web pages, communicate ideas and ultimately, change the world

  10. Why Blog?

  11. Why blog? • Fun! • New!! • Amazing!!! • Re-grows hair!!!!

  12. Why blog? Blogs are a: revolutionary, incredibly popular, often better way to publish content.

  13. Interesting statistics • From Technorati’s April 2007 report: • Tracked 70 Million blogs • Growth: 3M/month, 120K/day • April 2006 tracking around 36M (+21M in 6 months)

  14. Interesting statistics • From Technorati’s Apr. 2007 report: • Posts: 1.5M/day, about 17/sec • Posting spikes with current events

  15. Interesting statistics • From Technorati’s April 2007 report: • Mainstream media and the long tail: • 9 of Top 50 news sites are blogs, 13 more in the next 50, blogs take over by Top 5000 • example

  16. Interesting statistics • From Technorati’s April 2007 report: • Top 4 languages: Japanese (37%), English (36%), Chinese (8%), Spanish and Italian (3% each) • Farsi has entered into Top 10, with posting in correlation with increased conflict in Middle East

  17. 10 practical ways to use a blog • 1. Personal Weblog • 2. Professional Interest Blog • 3. Website for Your Company • 4. Online Resume • 5. Publish A Newsletter

  18. 10 practical ways to use a blog • 6. A Communication Platform for Companies • 7. A Brainless Instant Publishing Site to Make Money • 8. Project Development and Status Announcements • 9. Collaboration Project Logs • 10. A Chatroom Creator

  19. 10 practical ways to use a blog • 11. Photoblogs • 12. Personal TV station or Radio • 13. Art portfolios • 14. Research Tool • from Kian Ann Tan’s Blogopreneur blog

  20. Examples

  21. How to Blog

  22. 1: decide what to blog • Great products start with a great idea • Be open to inspiration from anywhere • Find your niche

  23. 2: choose blog site • Start simple, think free & easy • You can always export (switch) later

  24. 3: create an account • Read instructions carefully and completely • Be aware of one-time-only decisions

  25. 4: choose a template • Remember your theme • Don’t be afraid to be bold • Concentrate on content

  26. 5/6. customize • Review settings • Begin setting up a user profile • Experiment with widgets

  27. 5/6: write • Go For It! • Proofread for style and content • Post before it’s too late! • BUT... • Better late than never

  28. 7: experiment • Think “beta” • You can’t break it • Go back to Step 5 and customize more • Remember your theme/mission/goal

  29. 8: communicate • Make sure people can find you (SEO: Seach Engine Optimization) • Reach out and touch someone (comments/trackbacks) • Check yourself (be diligent – Always Be Promoting)

  30. 9: repeat steps 6-8 • Write. Experiment. Communicate. • Write. Experiment. Communicate. • Write. Experiment. Communicate. • Do it again, and again, and again. • Aim for consistency in frequency

  31. Congratulations! You = A blogger blogging on your very own blog

  32. Now What?next steps

  33. Now What?next steps • Read (and subscribe to) other blogs • Read books on blogging • Learn HTML and CSS • Explore Web 2.0

  34. Read other blogs • “Good bloggers read other blogs” • Try blog search engines • Scan comments • Subscribe with an RSS feedreader (Bloglines or Google Reader)

  35. Read books on blogging • Browse the Nonfiction Area beginning at 006.7 • Search the catalog for ‘Blogs’

  36. Learn HTML and CSS • HyperText Markup Language • Cascading Style Scripts • Browse Nonfiction at 005.75 • Thousands of guides, how-to’s, and cheat sheets on the Web

  37. Explore Web 2.0 • a 2nd generation of web-based services that emphasize online collaboration • social networking (MySpace, Facebook) • wikis (Wikipedia, PBWiki, WetPaint) • communication tools (Meebo, Twitter)

  38. Explore Web 2.0 • tagging (del.icio.us, ma.gnolia) • media (YouTube, Flickr, Pandora vs. last.fm) • wired life (Yelp, LibraryThing, Digg, Google Docs, Geni)

  39. Questions?

  40. Thank you and Goodbye! • Garrett Kuramoto • gkuramoto@ci.sunnyvale.ca.us • sunnyvalelibgk (AIM, MSN, Yahoo) • Extra handouts posted at the class blog: sunnyvaleblogclass.wordpress.com