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WeightWatchers.com Subscriber Home Page - Competitive Review. Lis Hubert & Vytenis Jankunas 11/2008. Competitive Review: Sparkpeople.
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WeightWatchers.comSubscriber Home Page - Competitive Review Lis Hubert & Vytenis Jankunas11/2008
Competitive Review: Sparkpeople User StatusOn sparkpeople.com the user’s status is readily available. This information is what users come to the site to view everyday and should be available at all times. 1 1 Relevant ToolsThe tools that the user needs to update their information and help them stay healthy, are front and center and easy to find. Because these are important to the user’s value proposition they should be given a good deal of prominence. 2 1 Relevant, Timely ContentSparkpeople.com provides content to their users which helps them get a better view on what’s happening in health today This content should be relevant and up to date in order to engage the user. 3 2 3 4 4 4 Supplementary Content/ToolsThis content gives the user the opportunity to engage more with the site and increase their interest in the information the site provides. By surfacing items such as Community users can find it easier, use it which helps them to stay on the site longer. 4 4
Competitive Review: The Knot User StatusThe Knot makes sure the status of the wedding is front and center. Since the user is coming to the site to plan their event, this is important to showcase. 1 1 Relevant ToolsTools that support the user’s main task on the site are surfaced so that they are easily viewable. Links to use the tools are also surfaced so that the user can get straight to work. 2 2 2 2 Supplementary Content/Tools by locationContent/Tools based on location are shown to the user in order to support their main task. 3 2 3
Competitive Review: USAA User Account StatusSince the user’s main task in coming to a financial services site is to view and service their accounts, USAA made the account status prominent and easy to read. 1 Relevant/Personalized Product OfferingsBecause USAA knows their user’s profile info and what products they have, they’ve surfaced products that will be the next best buys for the user. These links pull the user into more of the site causing them to spend more time while educating them about the products that could help their financial well being. 2 3 1 Relevant/Timely ContentNews & Advice is surfaced to the user to support their financial services experience as well as help educate them on what’s happening in the industry. 3 4 Relevant Services/ToolsSupplementary services as well as tools are shown to the user so that they can easily service their accounts or find out more information on other products. 4 2 4
Competitive Review: Verizon wireless 1 Account/Usage StatusThe billing status and minutes usage is prominently placed so that the user can quickly get the information they need about their account. Relevant links to support & servicesLinks to other information as well as support information are surfaced to the user so that they can easily complete any other tasks that may have brought them to the site. 2 1 2 Supplementary DownloadsOther features and downloads get prime real estate to increase the fun factor for the user engaging them as well as causing them to spend more time on the site. 3 3 2 1
Competitive Review: Linked In Links to important tasksNavigation to the key tasks are brought to the forefront so that the user can quickly get what they came to the site for. 1 1 Network updatesUsers can see what is going on in their network due to the placement of the updates. This is key as one of LinkedIn’s main points is networking within your industry. 2 2 3 3 Other possible connectionsLinkedIn surfaces other possible connections that are related to the user in some way. This allows the user to build their network which in turn benefits LinkedIn. 4 Supplementary contentThere is relevant content available to the user which supports their activities on the site as well as brings them into other areas of LinkedIn.com. 4
Other key points: Netflix Netflix surfaces Recent Activity to the user. This could be one way to surface our own Recently Added functionality.
Other key points: NikePlus NikePlus has a persistent dashboard. This may be a treatment that we could use to bring user status to the forefront of the site side.
Competitive Review: Accessibility Issue Queens Library siteUser can change a size of fonts right on the page. 1 1 AARP siteNavigation bar items have a large size font. Interactive links also substantially larger. 2 Barnes & Noble siteNavigation bar is bold and easy readable. Color coding on top navigation. 3 2 New York Magazine sitenavigation extremely easy readable thanks to bold large font and increased contrast between black and white. 4 3 4
Competitive Review: Advanced Navigation Epicurious siteSite uses top navigation in two levels plus a pull down with deeper links. 1 Food Network siteNavigation bar has a complex pull down navigation feature for advanced access to the many pages. 2 1 2
Competitive Review: Traditional Esthetic Values in Design Approach Williams Sonoma and Pottery Barn sitesThese sites estehics cater to more conservative / traditional tastes. Visual tools used here: serif and script font in the headers and warm oak and pastel earth color palette. This kind of style might also be suitable for 55+ people, but not necessarily.
