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Russian River Valley Winegrowers

Russian River Valley Winegrowers. 2013 Marketing Review. Passport to Pinot. 2nd year for this event Continues to surpass our expectations Creating an opportunity to educate the consumer Driving sales to our member tasting rooms

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Russian River Valley Winegrowers

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  1. Russian River Valley Winegrowers 2013 Marketing Review

  2. Passport to Pinot 2nd year for this event Continues to surpass our expectations Creating an opportunity to educate the consumer Driving sales to our member tasting rooms Focused on Pinot, but also serves as an opportunity to present other varietals.

  3. Grape to Glass

  4. Grape to Glass Celebrating our 30th Anniversary Over 750 attendees. Guests from all over the country. Wineries, Farmer’s Market vendors, and some of our local restaurant members. The money raised goes directly to the organization and allows us to continue to promote, educate and market our premier winegrowing region and the bounty of the Russian River Valley.

  5. Single Vineyard Night 4th year event targeting the present and future consumers of RRV wines. Partnered with “Uncorked Events” Held at Ft. Mason in San Francisco. The event sold out! Food from RRVW members.

  6. Website Fully interactive Member pages include links to FB/YouTube Calendar Searchable database Facebook & Twitter feeds Featured articles Mobile compatibility

  7. Pinot Classic Paulée

  8. Pinot Classic Paulée Held at Arista Winery Attended by media, trade, and key consumers Included the region’s top chefs Focus on Pinot Noir and included many other varietals

  9. The RRVW was also represented at these outside events: Sonoma in the City – Sonoma County Vintners Pinot Days – LA, Chicago, & San Francisco

  10. 2014 & Beyond

  11. Continuing Programs Pinot Classic Passport to Pinot – May 24-25 Pinot Classic Paulée Dinner – May 24 Single Vineyard Night – November in S.F. Sonoma in the City w/ Sonoma County Vintners

  12. New Programs

  13. RRV Today RRV is a mature appellation Well written about by the press Understood by both consumer and trade Much more diverse than given credit for A mosaic of growers, vintners, artists, & farmers

  14. Press Impressions “The size of the Russian River Valley AVA is so big that it is failing consumers…give us some meaningful geographic delimitations. You are now all grown up, and it won’t hurt a bit” -Charles Olken “…Middle Reach, Laguna Hills, Santa Rosa Plain, Western Russian River….such distinctions make sense” -Steve Heimoff “..smaller areas within the Russian River Valley AVA possess even more precise and consistent climatic and geologic characteristics that are in fact quite different from other areas inside the larger Russian River Valley AVA.” -Tom Wark

  15. Neighborhoods Initiative Committee to define the neighborhoods Explaining the RRV by defining its parts Information in our newsletter, on our website and as part of our PR campaign Press tasting kit Consumer tasting kit

  16. RRV Entry Signs FPO – NOT FINAL Establish points of entry appropriate to welcome visitors to the Russian River Valley

  17. Online Auction More Winery involvement Greater number of lots Greater reach More focus on other projects

  18. Charles N. Bacigalupi Scholarship In conjunction with the Bacigalupi Family Awarded to a student concentrating in the field of viticulture or viticulture business Issued through the Farm Bureau $1000

  19. Issima! PR Media Outreach – national, regional and key blogs Increase awareness about the quality and relevance of the Russian River Valley Create excitement about Pinot Classic Paulèedinner and Passport to Pinot, driving visitors to the region throughout the year Invite top wine writers and editors to the Russian River Valley for first-hand experiences, including to FAM trips Position the Russian River Valley as a premier Pinot Noir wine-growing region as well as highlighting all our cool-climate varietals Support key events in the RRV Drive ticket sales and awareness to key events Generate interviews for key spokespeople and winemakers

  20. Here’s to a great 2013, and an even more wonderful 2014 and beyond!

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