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SEO

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.

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SEO

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  1. If you’re a website owner, you may have heard of search engine optimization (SEO). People browse the internet and search for things every day. According to GlobalWebIndex, 60% of the world’s population has access to the internet. And did you know that 53% of B2B and B2C website traffic comes from organic search? That means more than half of your website traffic could come from search engines like Google. So you need to optimize your website for search engines to get website traffic. Despite that, The Manifest shares that only 30% of US business owners have an SEO strategy in place. Most entrepreneurs that have tried it found it too time-consuming and have seen little SEO success. But actually, SEO is not as complicated as it seems. Once you become familiar with the fundamentals of SEO, you’ll realize that SEO is about implementing best practices that give search engines and visitors the best chance of finding your website. That’s why we’ve written this beginner’s guide to help you get started with SEO for your site. The article covers the fundamental aspects of SEO, so read on to learn more about:

  2. SEO Fundamentals: 1. SEO definition 2. Importance of SEO 3. How search engines work 4. How to get your website on Google 5. SEO fundamental: content is king 6. SEO components Final thoughts: What is SEO — A beginner’s guide to SEO fundamentals 1. SEO Definition

  3. Search engine optimization is the practice of optimizing your web pages to increase your website’s visibility organically in the search engine result pages (SERPs). SEO is completely different from search engine (paid) advertising. With paid advertising, you’re paying search engines like Google to show your website on the search result page. Instead, with SEO, you’re optimizing your website so it organically shows up on the first page of the search result. The number of visitors who come to your website through these search results is defined as organic traffic (because they found your website themselves). 2. Importance of SEO Why should you implement SEO strategies and start learning SEO fundamentals? That’s because of the many benefits SEO brings to website owners. SEO generates more traffic Implementing an SEO strategy is essential because organic traffic makes up a significant percentage of search engine traffic. And organic traffic is the best kind of website traffic as you don’t have to spend money to get visitors to your site. Next to that, 75% of searchers click on the results from only the first page of the SERPs. If your website appears on the first page for a query, you may receive the majority of clicks and traffic. Even on the first page. The closer to the top your result is, the more traffic it gains. SISTRIX reports that the top results have a click-through rate (CTR) of 28.5%.

  4. If your website isn’t ranking near the top, you won’t get as much traffic, leads, sales and revenue. SEO traffic is consistent If you have a page that’s ranking well on Google, it’s likely that you’ll receive consistent traffic through that page. Unlike other traffic acquisition methods like social media or email marketing, websites that rank on the SERPs receive consistent, passive organic traffic. According to HubSpot, Google receives 5.6 billion searches per day. So you are assured of traffic coming from search engines, simply because people always search for things online. If you’re just starting out, it may take a while before you see results from SEO, but it’s well worth it. SEO improves user experience SEO was simple during the early days: stuff many keywords into your website, and poof – your content appears in the SERPs. Can you imagine how annoying it is to try to read an article with a keyword being repeated in almost every sentence? That’s not a good experience at all, you may even want to leave before finishing the article. Thankfully, with

  5. multiple Google updates later, ranking in SERPs now takes more than just keywords.

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