How to assess digital marketing agency?

1. HOW TO ASSESS DIGITAL MARKETING AGENCY? FOR PROMOTING BRANDS NOWADAYS COMPANIES DO VERY OFTEN PARTNER WITH A SPECIALIZED DIGITAL MARKETING AGENCY. THIS PROPOSITION IS FAIRLY CHOSEN, FOR IT WILL NOT ONLY BOOST THE IMAGE OF THE COMPANY BUT ALSO ITS PRODUCTS WHICH IS FAR FROM THE TRADITIONAL WAY OF MARKETING THE PRODUCTS.   SELECTING AN AGENCY CAN BE DONE BY UNDERSTANDING ONE’S OWN REQUIREMENTS AND THE TARGETS IT WANTS TO ACHIEVE AND PUTTING IT FORWARD TO THE AGENCY. HOWEVER HERE IN THIS ARTICLE, YOU CAN HAVE AN IDEA OF THEGENERAL FUNCTIONS, WHAT A DIGITAL MARKETING AGENCY DOES. THEY ARE AS FOLLOWS: 1] Facebook is one the famous social media platform where everyone meets virtually. An agency should be able to create a profile and page URL and keep it updated. 2] The agency should be able to filter profane or derogatory words and to review the testimonials before publishing it on social media platform. 3] Continual creativity for posting is another requirement along with total number of visitors and their feedback. 4] Addressing events on the calendars and their responses. 5] To interlink the posts in different social media platform along with hash tagging and website links. 6] Immediate responses to queries and also to include notification on the page along with continual monitoring. 7] To increase the number “likes” and creation of groups for sharing different posts and  creating awareness of different schemes and plans of the client. 8] Increasing fan base, engaging audience and also creating different interesting posts and competition to pull more audiences. 9] Promote videos, blogs and to promote the clients website through Facebook platform. Apart from these functions one should also see the overall view of the agency. Conclusion: A REPUTED DIGITAL MARKETING AGENCY SHOULD BE ENGAGED WITH AT LEAST 2 OR 3 REPUTED COMPANIES OR ANY BUSINESS ENTERPRISE OF GOOD REPUTE WHICH CAN GIVE YOU A GREEN SIGNAL. SECONDLY THE SAID AGENCY SHOULD AT LEAST HAVE AN ANNUAL TURNOVER OF A MINIMUM RS.12 LAKHS OR ABOVE. HOWEVER THE FIGURES COULD VARY DEPENDING UPON THE AGENCIES CLIENTELE. THEY SHOULD BE ABLE TO HAVE A FULL-FLEDGED OFFICE NEARBY YOUR VICINITY FOR EASY ACCESS OF SERVICE. THEY SHOULD HAVE TECHNICAL BACKUP FOR ANY GLITCH. THE AGENCY SHOULD BE ABLE TO FOLLOW THE CODE OF ETHICS AND ENSURE CONFIDENTIALITY OF THE CLIENT’S INTERESTS. THE EXECUTION OF THE JOB SHOULD BE TIME BOUND TO AVOID ANY DUPLICATION BY THE CLIENT’S COMPETITORS. ANY REPUTED AGENCY WOULD ENGAGE FOR A SPECIFIC PERIOD OF 12 MONTHS FOR PROVING ITS ABILITY. www.digitalflic.com.au