Inbound Marketing Strategy | How Can I Achieve a Measurable ROI Online? If you want your marketing efforts to be successful, it’s time to say goodbye to outbound marketing tactics and hello to a powerful inbound marketing strategy. However, in order to achieve measurable ROI online using inbound marketing, you need to put in a little bit of effort. 5 Steps to Delivering Measurable ROI
Step 1: Create and Maintain a Powerful Website An effective website is the hub of all your internet marketing and lead generation. As a result, it is essential to your inbound marketing strategy that you create and maintain a powerful website for your business. How can you achieve this? Your best bet for success is to make sure that your website is easy to navigate, search engine friendly, mobile ready, easy to update, and upholds a professional appearance. Step 2: Generate More Traffic Generating more traffic to your business’s website is the next step to delivering measurable ROI. This is due to the fact that when you increase traffic to your website, you also increase your opportunities to turn visitors into leads and leads into customers. The 3 best ways to do this is with blogging, social media, and search engine optimization (SEO). Check out below to learn more. Blogging: A blog gives your site 55% more traffic. Create blog articles that interest your target audience to increase your chances to be found. Social Media: With nearly 66% of all internet users regularly using at least one social network, sharing your blog posts and engaging with your followers on social media is a great way to build a following. SEO: The majority of daily searches are for products or services. Use this fact to your advantage by optimizing your website with targeted keywords. Step 3: Convert Traffic into Leads After you generate traffic to your business’s website, it’s time to convert that traffic into leads. A simple yet effective way to do this is by creating attractive offers and calls-to-action that appeal to potential buyers at all levels. Then, have these offers lead to landing pages that describe the offer with a form to collect lead information. Once this form is completed, you will have a brand new lead.
Step 4: Convert Leads into Sales Leads mean nothing if you aren’t able to utilize your inbound marketing strategy to turn them into sales. But converting leads is a lot easier said than done. Lucky for you, we outlined 4 essential factors to convert leads into sales below. 1.Lead Intelligence: Know which pages your leads view and when they return to your site. 2.Segment Leads: Categorize leads into lists based on the form they filled out or the information you collect so that you can send targeted messages at a later date. 3.Lead Nurturing: Develop campaigns to further educate top of the funnel leads down to sales. 4.Email Marketing: Send timely messages to your contacts with relevant messaging. Step 5: Measure Everything The last step in providing measurable ROI online is to measure everything. And by everything, we don’t mean just sales. Use analytics to measure organic website traffic, social reach and engagement, lead generation, percent of leads with an inbound original source, your forecasted conversion rate, and more.
Start Implementing a Powerful Inbound Marketing Strategy Today! While following these steps is a great way to reap and measure all benefits of your internet marketing efforts, the best way to achieve the most effective inbound marketing strategy is by letting a digital marketing team do all of the hard work for you. Start receiving the highest ROI online by teaming up with our reputable and experienced internet marketing team. Contact Digital Resource today to learn more!